Within just 20 minutes of their first meeting, investor Lachy Groom committed $20 million to Pronto, an Indian startup aiming to lead the country's expanding on-demand home services sector.
- Lachy Groom led a $20M Series B extension after a brief pitch.
- Pronto’s daily bookings grew from 18,000 to 26,000 in just over a month.
- Indian home services market could reach $15–18 billion by 2030.
What happened
Lachy Groom, a prominent Silicon Valley investor, invested $20 million into Pronto shortly after meeting its founder Anjali Sardana. This funding round extension doubled Pronto’s valuation to $200 million within a few months. Sardana previously gained experience at Bain Capital and venture firm 8VC before launching Pronto in 2025.
Pronto provides an on-demand platform connecting Indian households with workers for services such as cleaning and general home maintenance. The introduction between Groom and Sardana was facilitated by Paul Hudson of Glade Brook Capital, who has invested in both their ventures.
Why it matters
India’s instant home services industry is rapidly evolving, with projections estimating it could grow to a $15 to $18 billion market by 2030. While incumbents like Snabbit and Urban Company’s InstaHelp lead the market with roughly 40% share each, Pronto holds a strong 20% share despite being a relatively newer entrant.
Competition within this sector is fierce, driven by significant capital influx and aggressive pricing strategies aimed at acquiring and retaining customers. Pronto’s emphasis on increasing repeat usage through habit formation highlights its attempt to establish deeper market penetration and sustain growth despite supply challenges.
What to watch next
Pronto's ability to build and manage its supply workforce remains a critical factor for scaling effectively. The company has expanded its network of service workers from 1,440 in January to 6,500, yet demand reportedly continues to outpace supply, emphasizing challenges in forecasting and capacity management.
Investor interest led by Groom underscores confidence in Pronto’s operational discipline and leadership. Observers will be watching how Pronto balances rapid growth with supply constraints while competing in a burn-heavy market, as well as how the startup drives deeper user engagement to convert first-time customers into frequent users.