Apple has introduced its first foldable smartphone, the iPhone Duo, marking a new premium benchmark in foldable technology. While mainland China is included in the initial launch wave, buyers face uncertainty from regulatory scrutiny over eSIM technology and software limitations imposed by local rules.
- iPhone Duo priced from 15,999 yuan in China with advanced chip and fold design
- eSIM-only model may face delays due to mainland China's regulatory approval process
- Key AI and photo verification software features will be unavailable initially in China
What happened
At its annual product event in Cupertino, Apple unveiled the iPhone Duo, its first foldable handset designed with a unique wide-fold form factor. The device offers a 5.4-inch outer screen and a 7.6-inch inner display, expanding into a passport-sized tablet experience. Powered by the cutting-edge A20 Pro chip and enhanced thermal management, it aims to elevate foldable smartphone usability to a premium level.
The new model starts at US$1,999 internationally and at 15,999 yuan (approximately US$2,384) in mainland China. Along with the foldable iPhone, Apple launched the iPhone 18 Pro series and updated wearables, reflecting its continuous innovation across device categories.
Why it matters
Mainland China is a critical market for foldable smartphones, with domestic leaders like Huawei holding nearly 80% market share. Apple's entry with the iPhone Duo has the potential to disrupt incumbent dominance by introducing a flagship device that emphasizes both premium build quality and design innovation.
What to watch next
Additionally, software availability remains a concern; flagship AI features like Apple Intelligence, Siri AI, and the new photo verification sensor will not be available in China immediately due to regulatory restrictions. Observers will watch for Apple's efforts to localize these technologies and adapt to mainland requirements while maintaining a competitive edge.