Amazon has switched its restaurant delivery partner from Grubhub to Uber Eats for Prime members across the US. The new service allows seamless ordering through Amazon’s website and app without needing a separate Uber account, with delivery fees waived for orders above $25.
- Uber Eats replaces Grubhub as Amazon Prime delivery partner in the US
- No delivery fees on Uber Eats orders over $25 for Prime members
- Integration simplifies ordering with Amazon managing payments and alerts
What happened
Amazon announced an exclusive deal with Uber Eats, making it the new restaurant delivery partner for Amazon Prime members across the United States. This shift ended Amazon’s previous partnership with Grubhub, which ceased on the announcement date. Now, Prime members can order food from Uber Eats directly through Amazon's website or the Amazon Shopping app without needing a separate Uber account. The integration allows Amazon to handle login credentials, payment processing, and delivery updates, while Uber Eats confirms the final order details.
The new arrangement extends to Amazon’s discounted Prime tiers, including Prime for Young Adults and Prime Access plans. Prime members enjoy no delivery fees on Uber Eats orders of $25 or more, although other service fees still apply. Amazon projects that these changes could save Prime members more than $175 annually on restaurant delivery compared to ordering Uber Eats without Uber One membership benefits. This estimate is based on average order data from August 2026.
Why it matters
This partnership marks a significant strategic win for Uber Eats as the delivery segment continues to be one of its fastest-growing business areas. Uber’s delivery gross bookings increased by 22% to $28.5 billion in Q3 2026, showing strong momentum behind its expansion efforts. The integration with Amazon exposes Uber Eats to millions of Prime members, offering convenience and cost savings that could drive substantial order volume increases through this premium retail channel.
For Amazon, the deal streamlines the food delivery experience by embedding it within the broader Prime membership benefits ecosystem, potentially increasing customer loyalty and spend. Ending the Grubhub partnership simultaneously removes a competitor from Amazon’s platform, and by absorbing the food delivery experience, Amazon further extends its control over the customer journey. This collaboration also aligns with their existing partnerships with Uber in cloud computing and autonomous vehicle ventures, suggesting deeper strategic ties.
What to watch next
Observers will be closely monitoring how this transition impacts Grubhub’s business and market share in the US restaurant delivery space, especially as existing Grubhub+ subscribers retain benefits only until late 2027. Meanwhile, Uber’s execution of the integration and customer experience will be critical in maintaining Prime member satisfaction and encouraging uptake of Uber Eats through Amazon’s platform.
Additionally, the broader implications for the competitive food delivery market include Lyft’s parallel move introducing Lyft Go with integrated DoorDash benefits, indicating intensifying efforts among ride-hailers to bundle delivery and transportation services. Future developments could include expanded partnerships, pricing adjustments, or bundled membership enhancements across these platforms.