Beyond Appliances, an Indian smart kitchen appliances startup, has raised ₹110 crore ($10.4 million) in a Series B round led by Fireside Ventures. The funds will support a new manufacturing plant and the introduction of ovens to its product lineup within the next year.
- Raised ₹110 Cr to fund manufacturing expansion and new product segments
- Plans to launch connected ovens within 9-12 months
- Growing offline presence alongside established online sales
What happened
Beyond Appliances, a Bengaluru-headquartered smart kitchen appliance maker, announced a ₹110 crore ($10.4 million) Series B funding round led by Fireside Ventures with participation from Dharana Capital and other investors. This round follows its $4 million Series A from last year and reflects investor confidence in the company’s growth trajectory.
The startup plans to deploy this fresh capital to establish a new manufacturing facility in South or West India, complementing its existing units in Delhi NCR and Bengaluru, where about 90% of its products are produced in-house. Additionally, Beyond Appliances intends to expand its product portfolio by launching ovens within the next 9 to 12 months.
Why it matters
Beyond Appliances is positioned at the intersection of technology and home living, offering smart kitchen solutions such as an Android-powered chimney that doubles as a kitchen management system. Its capabilities include entertainment features, cooking reminders, and grocery management integrated with services like Zepto and Blinkit, differentiating the brand in a growing consumer tech space.
The company’s omnichannel sales approach, with 60% online and 40% offline distribution through a growing network of retail stores and exclusive outlets, reflects its strategy to capture a wider audience. The broader Indian market is witnessing increased consumer expenditure on smart appliances, creating fertile ground for startups like Beyond Appliances to innovate and expand rapidly.
What to watch next
Watch for the launch and market reception of Beyond Appliances’ connected ovens, which will mark a significant expansion beyond their current product line of smart chimneys and hobs. How well these ovens integrate with their connected ecosystem could influence their competitive positioning.
Observe the progress on the new manufacturing facility and the planned growth in retail touchpoints, which currently number around 300-400 and aim to reach up to 2,000. Additionally, monitoring the startup’s financials beyond net revenue of ₹40 crore in FY26 will provide insight into profitability and operational scale in the evolving Indian home appliance sector.