NPCI BHIM Services Ltd aims to boost its digital payments platform by integrating state-run initiatives and financial products, focusing on untapped users in smaller Indian markets.
- BHIM targets government schemes including DBT and pension programs
- Plans to digitise financial services for self-help groups to include women
- Launching loan and financial products to build sustainable revenue
What happened
BHIM, operated by NPCI BHIM Services Ltd, is focusing on integrating government schemes such as direct benefit transfers and pension distributions into its app to stimulate growth. The company is also exploring digitisation of self-help groups to broaden its reach to underserved users, particularly women, in smaller cities and towns across India.
The app has exhibited significant growth in user transactions, reaching 244 million monthly transactions as of May 2026 compared to 79.64 million in June 2025, processing nearly ₹27,000 crore in the latest month. This expansion comes as BHIM seeks to establish itself not just as a payment platform but as a comprehensive financial services provider.
Why it matters
UPI payment apps currently face monetisation challenges due to the absence of transaction fees on inter-bank transfers. BHIM’s move into government schemes and new financial products aims to create sustainable revenue streams beyond payments.
Digitising services for self-help groups and incorporating loan disbursement, repayments, and collections enables BHIM to capture a wider user base in previously untapped markets. By doing so, BHIM hopes to strengthen financial inclusion and build loyalty through government-backed initiatives and targeted financial products.
What to watch next
BHIM plans to launch loan distribution services within the next few months, followed by insurance and investment offerings through partnerships with banks and financial institutions. These steps could transform the app into a holistic financial platform and unlock new revenue opportunities.
The company is also promoting innovative features such as UPI Circle, which allows delegated spending limits within families, and is positioning itself as a technology provider to banks looking to upgrade their digital payments infrastructure. These initiatives could drive BHIM’s market share growth and user acquisition in the coming years.