Formerly Bijnis, the Delhi-founded B2B ecommerce platform has rebranded as Zorit and raised ₹27 crore in a new funding round. The startup is focusing on a quick-commerce model that promises delivery from local dark stores within 60 minutes, improving retail replenishment significantly.
- Raised ₹27 Cr led by Sparrow Capital with participation from key existing investors
- Shifted from a marketplace to inventory-led quick commerce for faster delivery
- Operates 12 dark stores, achieving ₹120 Cr annualized sales with increasing retailer retention
What happened
Delhi-based B2B ecommerce startup Bijnis has rebranded as Zorit and secured ₹27 crore in funding to accelerate its quick-commerce model that stocks goods in local dark stores for speedy delivery. The round was led by Sparrow Capital, with participation from existing investors like Info Edge, WaterBridge Ventures, Better Capital, and several prominent angel investors.
Initially launched in 2015 as a digital marketplace connecting manufacturers and retailers, the company shifted focus in late 2024 to an inventory-led model designed to meet the rapid replenishment needs of offline retailers. They now promise delivery in as little as 60 minutes, a significant improvement over previous 7-8 day cycles and traditional wholesale timelines.
Why it matters
Zorit’s pivot to quick commerce addresses long-standing challenges faced by neighborhood retailers in India who depend on slow and unpredictable supply chains. By stocking inventory locally, Zorit enables faster turnaround times and higher order frequency, which has translated into a fivefold increase in monthly retailer orders compared to its earlier model.
This model is also bringing new retailers online, with about 60% of users having no prior experience with digital B2B platforms. Improved retailer retention, now four times higher beyond the sixth month, reflects the platform’s growing stickiness and utility in the fragmented Indian retail ecosystem.
What to watch next
Zorit plans to use the new funding to expand its product assortment and deepen engagement with retailers across India while scaling its quick commerce infrastructure. Success in expanding beyond the initial 12 dark stores and achieving profitability in more locations will be key to its growth trajectory.
Investors who previously wrote off Bijnis have returned with fresh capital, indicating renewed confidence in the quick commerce approach. Monitoring how Zorit balances inventory costs, unsold stock liquidation, and competitive pressures from other B2B ecommerce players will be crucial for its future performance.