Climatetech startup Circolife has raised $4.5 million in a pre-Series A round led by Polycab India’s joint MD Bharat Jaisinghani to expand its subscription-based AC business across India.
- Raised $4.5M to expand AC subscription services
- Targets 4X customer growth in two years
- Uses IoT and AI for predictive maintenance and efficiency
What happened
Circolife, an Indian climatetech startup specializing in subscription-based commercial air conditioning, raised $4.5 million in a pre-Series A funding round. The lead investor was Bharat Jaisinghani, joint Managing Director of Polycab India, with additional backing from prominent founders and family offices. The capital will support Circolife’s expansion plans including increasing its AC fleet, entering new markets, and scaling its installation and service operations.
Founded in 2023, Circolife currently offers subscription AC services to sectors like restaurants, hotels, gyms, salons, and co-living spaces. Their business model eliminates the upfront purchase cost for users by providing AC units on a monthly fee basis, while the company manages installation, maintenance, and refurbishment through two operational facilities in Mumbai and Delhi.
Why it matters
Circolife’s model presents a compelling alternative to traditional ownership of energy-intensive cooling equipment by adopting a Cooling as a Service (CaaS) approach. This aligns with growing demand in India for flexible, pay-per-use solutions that reduce capital expenditure for businesses while ensuring professional management of equipment lifecycle.
Additionally, Circolife leverages IoT technology to monitor AC performance parameters such as temperature and energy use, feeding data into predictive maintenance algorithms to minimize downtime. The startup is further innovating with digital twins to optimize cooling efficiency both at the unit and site level, positioning itself strongly in the expanding climatetech sector focused on sustainable and efficient energy solutions.
What to watch next
Circolife aims to grow its active subscription base approximately fourfold over the next two years by entering additional Indian cities and expanding market segments. Observers should monitor how effectively the startup scales its installation and servicing infrastructure to maintain quality and reliability while growing rapidly.
Further developments in its IoT platform, predictive maintenance capabilities, and digital twin technology will be key indicators of the company’s ability to optimize operational efficiency and customer experience. Additionally, investor interest and competition in India’s climatetech space will shape Circolife’s growth trajectory and impact on commercial cooling adoption.