Deezer announced it is developing a toggle that allows users to filter out AI-generated music, responding to growing demand to control exposure to AI-created content on its platform.
- Filter to hide AI-generated music in search and discovery
- Over 50% of daily uploads now AI-created on Deezer
- Other platforms like Bandcamp and Spotify also regulating AI music
What happened
Deezer revealed plans to introduce a toggle feature that will enable users to exclude AI-generated songs, albums, and artists from their search results. This option is set to be released by the end of the year and is designed to give users the freedom to focus solely on music created by human artists if they choose.
The company has tracked the rise of AI-generated content on its platform, noting a dramatic increase from 10% of daily uploads last year to over 50% as of July, with approximately 90,000 AI tracks uploaded daily. This surge motivated Deezer to offer a filtering solution in response to explicit user feedback.
Why it matters
The rapid growth of AI-generated music represents a significant shift in the music streaming landscape, prompting platforms to rethink content discovery and curation. Deezer’s new toggle addresses concerns among listeners who prefer to support and engage with human musicians.
This development highlights a broader industry trend, as other streaming services adopt varying approaches to AI music. Bandcamp has banned AI tracks, Tidal restricts monetization of AI-created content, and Spotify is tagging such uploads more transparently, signaling growing demand for clear differentiation between AI and human artistry.
What to watch next
Deezer’s rollout of its AI music filter will be closely watched as a potential benchmark for user control over AI content in streaming. The feature’s reception and usage metrics might influence other platforms’ strategies for handling AI-generated music.
Additionally, the ongoing refinement of AI music detection technologies will be critical, as platforms seek reliable ways to classify and label AI works accurately. Industry developments, including Apple Music’s plans to label AI tracks, suggest that transparency and user choice will remain key themes.