DeHaat Honest Farms, launched by agritech firm DeHaat, has raised ₹35 crore in a pre-Series A funding round led by OTP Ventures, aiming to significantly expand its retail footprint and diversify its pesticide-free product offerings.
- Pre-Series A round led by OTP Ventures raises ₹35 Cr
- Plans to expand retail stores to over 10,000 in 12-18 months
- Focus on pesticide-free products sourced via DeHaat’s farmer network
What happened
DeHaat Honest Farms, a consumer brand created by agritech startup DeHaat, has successfully raised ₹35 crore in a pre-Series A funding round led by OTP Ventures, with participation from Sadev Capital and Maiuni Ventures. Alongside this funding, DeHaat’s cofounder Adarsh J Srivastava has been appointed as CEO to spearhead the brand’s growth plans.
The company intends to deploy the capital primarily toward expanding its geographical reach, broadening its product portfolio, and increasing consumer awareness about pesticide-free food options. Currently, Honest Farms offers a selection of over 100 products across staples, superfoods, and kitchen essentials, distributed through more than 3,000 retail stores across 120 cities as well as digital commerce platforms.
Why it matters
Honest Farms is part of DeHaat’s strategic diversification beyond its core agritech services, aiming to tap into growing consumer demand for clean-label, pesticide-free food products in India. The brand’s focus on direct sourcing from farmers combined with stringent quality checks reinforces its positioning in the competitive pesticide-free segment.
This funding round and management appointment come at a time when DeHaat has demonstrated improvement in financial health, turning profitable in FY25 after years of losses. The expected expansion aligns with broader trends in Indian consumer preferences shifting toward healthier and traceable food sources, putting Honest Farms on track to scale its reach significantly.
What to watch next
Over the next 12 to 18 months, Honest Farms plans to increase its retail footprint from 3,000 to more than 10,000 stores while aiming for an annual recurring revenue target of ₹200 crore. The brand also aspires to reach over one million households, indicating aggressive market penetration goals.
Market observers should monitor Honest Farms’ success in new product launches and consumer engagement campaigns around pesticide-free food awareness. Additionally, how the brand competes against rivals like Two Brothers Organic Farms, Farmizen, and Safe Harvest will be critical to watch in this expanding clean food segment in India.