Mekr, a digital manufacturing platform for electronic products, has raised ₹67 crore in a Series A funding round led by Avaana Capital. The startup will deploy the capital to strengthen research and development, automation, and supplier localization amid India’s growing electronics market.
- Raised ₹67 Cr ($7M) Series A led by Avaana Capital with Titan Capital participation
- Focus on R&D, automation, quality systems, and supplier localisation
- Supports 40+ brands including Amazon Basics, Flipkart, and Wipro
What happened
Mekr, an Indian electronics manufacturing platform and ODM, has secured ₹67 crore in a Series A funding round. The round was led by Avaana Capital, alongside Titan Capital Winners Fund. The company, established in 2022, provides end-to-end digital manufacturing services, handling sourcing, assembly, and supply chains for electronic products.
The capital injection will be directed towards intensifying investments in research and development, product engineering, proprietary tooling, and supplier localisation. Mekr also plans to bolster manufacturing automation, improve quality assurance systems, and prepare its operations to cater to global export markets.
Why it matters
India’s electronics market is experiencing rapid growth, projected to exceed $400 billion by 2030, attracting increased investor attention and startup activity. Mekr’s platform, which spans multiple manufacturing technologies such as printed circuit board assembly, plastics, and metals, positions it well to capitalize on domestic and international demand.
By expanding R&D capabilities and localizing suppliers, Mekr aims to reduce dependency on imports and enhance supply chain resilience. This aligns with broader national initiatives like the Electronics Component Manufacturing Scheme, which is attracting significant investment and encouraging development across key electronics sub-sectors.
What to watch next
Key points to monitor include Mekr’s ability to scale manufacturing automation and quality systems to meet rising market expectations. Its success in penetrating export markets will also be critical in establishing itself as a major ODM player with global reach.
Additionally, the company’s ongoing efforts to develop proprietary tools and expand its product portfolio beyond 100 SKUs will reveal how well it can innovate within an increasingly competitive electronics ecosystem. Investor backing and partnerships with top brands like Amazon Basics and Flipkart provide a strong foundation for its growth trajectory.