Habuild, an Indian digital wellness startup that began with free online yoga during the Covid pandemic, has evolved into a profitable enterprise by focusing on repeat users and diversifying into strength training and AI-driven nutrition tools. The platform recorded Rs 112 crore in revenue and Rs 57 crore in net profit for FY25.
- Rs 112 crore revenue and Rs 57 crore net profit in FY25
- 50–55% subscription renewal with 70% class attendance
- Expanding into strength training, AI nutrition, and multilingual content
What happened
Habuild started as a free yoga session provider during the Covid-19 pandemic and has since become a profitable digital wellness platform with a broad user base across India. It achieved Rs 112 crore in revenue and Rs 57 crore in net profit in FY25, significantly increasing its financial performance year-on-year. The startup has grown to 690,000 active users with a strong retention rate of over half of its annual subscribers renewing their plans.
Expanding beyond yoga, Habuild now offers strength training, dance, and intense workout classes, catering especially to younger users while maintaining its core demographic of adults aged 35 to 55. The company also integrates AI-led tools for nutrition and meal planning through its Kitchen Saathi app, aiming to personalize health recommendations at scale.
Why it matters
Habuild's success underscores the viability of sustainable growth in digital fitness through user retention and referral-driven customer acquisition rather than heavy marketing spend. By prioritizing accountability and engagement, the startup surmounts the challenge of overwhelming content choice that can inhibit user action in the wellness sector.
Its bootstrapped model with low overheads and online-first delivery enables continuous innovation and free programs that fuel organic growth. Habuild's approach demonstrates how Indian wellness startups can build profitable businesses by focusing on high-value subscription renewals and leveraging technology like AI for personalization, setting them apart from free content platforms.
What to watch next
Habuild plans to broaden its user base by adding multilingual content, more trainers, and new wellness verticals such as food and sleep tracking in the coming year. These expansions target both the younger demographics and wider Indian markets, potentially accelerating growth further.
Continued development of AI-led nutrition and habit-building tools will be critical to maintaining its competitive edge. Observers should watch how Habuild balances innovative personalized solutions with strict health guardrails, and whether this integrated wellness approach can sustain strong user engagement and profitability.