Mercedes-Benz is bringing software-defined vehicle (SDV) technology and over-the-air (OTA) updates, once primarily the domain of electric vehicles, to their latest hybrid and combustion SUVs. The refreshed 2027 GLE and GLS models now run Mercedes’ MB.OS across major vehicle domains, enabling new levels of digital features and remote updates.
- Mercedes launches partial SDVs in 2027 hybrid and combustion SUVs
- MB.OS platform enables OTA updates across multiple vehicle systems
- Advanced driver assistance and AI features debut beyond EVs
What happened
Mercedes has announced that its 2027 GLE and GLS SUVs, which incorporate both hybrid and combustion engines, will now run its MB.OS software platform across four core domains: infotainment, automated driving, body and comfort, and driving and charging. This marks the first time these non-electric vehicles leverage a domain-oriented software architecture capable of over-the-air (OTA) updates.
Although these SUVs are not full software-defined vehicles (SDVs) like Mercedes’ electric CLA and GLC models, the new architecture allows for software upgrades, diagnostics, and even recalls remotely, without needing dealer visits. The GLE and GLS models also feature the signature Mercedes Superscreen, powered by generative AI voice assistants integrated with OpenAI, Microsoft Bing Search, and Google’s Automotive AI for a connected, interactive user experience.
Why it matters
Traditionally, SDV technology and OTA updates have been closely associated with electric vehicles, where rapid software iteration enables constant feature enhancements and system optimizations. By extending these capabilities to hybrid and combustion vehicles, Mercedes is demonstrating that the benefits of software-driven vehicle experiences are accessible beyond electric drivetrains.
This convergence enhances vehicle longevity, convenience, and safety, allowing updates that fix bugs, add features, and improve advanced driver assistance systems remotely. It also signals a shift in the automotive industry where software, not just hardware, will increasingly define vehicle value—potentially reshaping how consumers interact with and maintain their cars.
What to watch next
Watch for how quickly other major automakers follow Mercedes’ lead in integrating SDV capabilities into their hybrid and combustion models, particularly around enabling OTA updates and advanced AI-driven features. The rollout of Mercedes’ advanced driver assistance system, MB.Drive Assist Pro, in these SUVs first in China and then in the US will be a key milestone for gauging adoption success.
Additionally, monitor how consumer acceptance evolves around software subscriptions and feature unlocks in non-electric vehicles. There may be tension between enabling free OTA improvements and monetizing premium functionality, which will shape business models across the automotive sector for years to come.