Numour, a Delhi NCR-headquartered direct-to-consumer skincare startup blending advanced formulations with beauty devices, is reportedly seeking $3.1 million in funding from Sharrp Ventures. This move aligns with rising venture capital flows into India’s booming D2C beauty sector.
- Numour targets $3.1M funding round led by Sharrp Ventures.
- Brand combines skincare formulations with LED and sonic device technology.
- India’s D2C beauty market projected to reach $310B by 2031.
What happened
Numour, a Delhi NCR-based direct-to-consumer skincare brand, is in advanced talks to raise approximately $3.1 million (₹30 crore) in a funding round led by Sharrp Ventures. Previously, the brand was supported by Indian Silicon Valley Capital as it has grown its presence across Indian e-commerce platforms as well as offline retail.
Founded in 2025 by Vaishali Jain under Nuvanza Venture, Numour distinguishes itself with a portfolio that merges skincare products like sunscreens and serums with technology-driven beauty devices featuring red/blue LEDs and sonic massage capabilities. Their products are sold through Amazon, Nykaa, Flipkart, Myntra, Blinkit, and Broadway stores.
Why it matters
This funding round highlights investor enthusiasm in India’s burgeoning D2C skincare and beauty technology segments. Sharrp Ventures, the investment office of the Harsh Mariwala family, is intensifying its footprint in personal care and consumer tech by backing innovative brands that combine science and technology in product development.
Numour’s approach of integrating clinically validated ingredients with delivery systems designed to penetrate skin barriers positions it uniquely at the intersection of skincare and consumer technology. This investment reflects wider market trends as India’s D2C beauty market is projected to grow at a compound annual growth rate of 37%, reaching $310 billion by 2031.
What to watch next
The successful closure of this round could accelerate Numour’s product development, scaling, and market penetration as it competes with peers like CHOSEN, which raised $5 million earlier in 2026 backed by notable investors such as L’Oreal’s venture arm. Monitoring how Numour deploys capital towards R&D and customer acquisition will be key.
Additionally, investor interest in technologically enhanced skincare products may increase, encouraging innovation around delivery technologies and device integration. Observers should also track how Sharrp Ventures continues to shape the consumer technology and beauty landscape in India through its portfolio expansions.