Shashvat Nakrani, cofounder and former COO of fintech giant BharatPe, is in advanced discussions to join Dubai-based luxury ecommerce platform Luxury For You as its cofounder and CEO. The platform plans to leverage Nakrani’s expertise to accelerate its growth and entry into the Indian luxury market.
- Shashvat Nakrani may join Luxury For You as cofounder and CEO
- Luxury For You plans funding round to bolster tech and market expansion
- Platform targets Indian luxury ecommerce market with verified global inventory
What happened
Shashvat Nakrani, who co-founded the fintech company BharatPe and served as its COO until May 2026, is reportedly in talks to join Luxury For You, a Dubai-based luxury ecommerce startup. The discussions suggest Nakrani will take on the role of cofounder and CEO, overseeing strategic operations and growth initiatives.
Luxury For You was founded in 2024 by executives with consulting and retail backgrounds. The platform offers an exclusive membership model to access authentic luxury global brands and operates both online and through an offline experience centre in Dubai. It already allows Indian users to place orders and intends to expand its presence there.
Why it matters
Nakrani’s involvement is significant as it brings valuable entrepreneurial and operational experience from the fintech sector to the luxury ecommerce market. His leadership could accelerate Luxury For You’s expansion into India, a fast-growing market for high-end online retail.
Luxury For You is positioning itself against established players like FarFetch and Mytheresa on a global scale while competing with Indian luxury platforms like Ajio Luxe and Tata CLIQ domestically. The platform emphasizes advanced technology, zero inventory model, and NFC-based product authentication to ensure authenticity and widen assortment.
What to watch next
The outcome of Nakrani’s potential appointment and Luxury For You’s ongoing fundraising efforts will be key indicators of the startup’s growth trajectory. The fresh capital is expected to be directed towards enhancing technology infrastructure and supplier integration to better serve Indian luxury consumers.
Observers should also monitor how Luxury For You leverages Nakrani’s expertise to differentiate itself in the competitive luxury ecommerce space, particularly in India. Growth metrics such as customer acquisition, average order value, and contribution margin will offer insights into the platform’s scalability and market appeal.