Saurabh Jain and Lalit Mittal, formerly key executives at home interior unicorn Livspace, have partnered to launch Gravity, a full-stack platform aimed at streamlining material procurement for India’s interior design sector. The startup plans to raise $15 million and emerge from stealth within several months.
- Gravity aims to simplify sourcing for interior designers and studios in India
- Planning $15 million capital raise with investors such as 3one4 Capital and InfoEdge
- Targets India’s $20 billion home interior materials market with full-stack platform
What happened
Saurabh Jain, former cofounder and India CEO of Livspace, along with Lalit Mittal, former Livspace Chief Business Officer, have joined forces to start a new home interior materials venture called Gravity. The startup is currently operating in stealth mode with plans to unveil publicly within four to five months. Gravity aims to address the fragmentation and supply chain challenges prevalent in the Indian interior design industry, focusing primarily on premium home interiors.
Gravity is not positioning itself as a marketplace or a direct supplier but is instead developing a comprehensive platform with a 'house of brands' strategy. Their goal is to empower independent interior designers, studios, and platforms by improving access to interior materials. The founders are in early-stage fundraising talks with investors including 3one4 Capital and InfoEdge, targeting a capital infusion of $15 million through a mix of equity and debt.
Why it matters
India's home interior materials market is estimated to be worth around $20 billion, highlighting significant growth opportunities as more consumers seek enhanced home design experiences. The entry of Gravity signals increased innovation and competition in this sector, which has traditionally faced issues including complex supply chains and limited options for independent designers.
The timing of Gravity's launch also reflects broader shifts within the home interiors startup ecosystem, following major restructuring at Livspace earlier this year, coinciding with a focus on artificial intelligence. The startup’s approach to creating a full-stack brand platform differentiates it from established players like AllHome, recently backed by Bessemer Venture Partners, indicating a new phase of market consolidation and value chain evolution.
What to watch next
Key developments to monitor include Gravity’s official launch and the execution of its platform vision, particularly how effectively it integrates the supply chain for interior materials while serving independent designers and studios across India. The outcome of its fundraising efforts will also be crucial, as the $15 million raise will provide resources to scale operations and solidify market presence.
Additionally, competition dynamics will evolve with Gravity entering a space with established players and new entrants alike. Observers should watch how Gravity positions itself against competitors like AllHome and how it navigates challenges in supply chain management, sourcing efficiencies, and customer acquisition. The founders’ prior experience with Livspace may provide strategic advantages in gaining traction quickly.