Yes Madam, a leading at-home salon and spa services provider in India, has raised ₹50 crore (approximately $5.2 million) in its first institutional funding round from Info Edge Growth Fund. The fresh capital will support its market expansion across Indian cities, enhance technology, and deepen its partner network.
- Raises ₹50 Cr from Info Edge Growth Fund
- Operates in 55 Indian cities with 7 lakh monthly bookings
- Plans expansion into GCC and Southeast Asia
What happened
Yes Madam announced it has raised ₹50 crore (about $5.2 million) in its maiden funding round led by Info Edge Growth Fund. The capital injection marks the startup’s first institutional backing since its founding in 2016. Yes Madam operates an at-home salon and spa services platform with a network of over 12,000 partner providers serving both male and female customers, focusing on key services like waxing and facials.
The startup is present in around 55 cities across India and fulfills approximately 7 lakh bookings monthly. The fresh investment is aimed at accelerating geographic expansion, advancing technology infrastructure, and enhancing partner and customer experiences. Yes Madam claims profitability and reported a revenues of ₹195 crore in FY26, doubling from the previous year, along with significant EBITDA growth.
Why it matters
Yes Madam’s funding and growth highlight the increasing traction of the at-home salon services market within India’s fast-growing beauty and wellness sector. The startup’s ability to build a profitable, scalable model focusing on partner commission transparency and own-branded products sets it apart in a competitive landscape that includes Urban Company and newer players like GetLook and GlamCode.
The business model leverages a low commission structure helping partner providers earn meaningful monthly income, incentivizing quality service delivery. Maintaining a net promoter score of 50% and nearly 80% customer retention underlines strong brand loyalty and a satisfied client base. This positions Yes Madam for sustained expansion and innovation, especially as consumer preferences shift towards convenient home services.
What to watch next
The company plans to use the new funds to boost presence beyond its current footprint in India, targeting additional cities and exploring international markets, notably the GCC and Southeast Asia. These regions represent key opportunities for growth given rising demand for premium at-home beauty services combined with tech-enabled convenience.
Watch for how Yes Madam scales its private label product sales including beauty devices, which form a growing revenue stream alongside service commissions and training fees. In addition, competition is intensifying in this sector, including from rapid delivery models like BilluCare. Yes Madam’s ability to innovate and maintain partner and customer satisfaction will be critical for navigating this evolving landscape.