Figma is boosting its 2026 financial guidance after seeing strong adoption of AI-driven features, with over 80% of large paid customers actively using AI credits weekly, according to its finance chief Praveer Melwani.
- 80% of large paid customers use AI credits weekly, boosting monetization
- Pricing revision increased AI credit utilization by 40%, improving retention
- 2026 revenue forecast raised to nearly $1.5 billion with 11% operating margin
What happened
Figma announced an upward revision to its 2026 revenue and operating margin forecasts, fueled by strong demand for its AI-powered design features. CFO Praveer Melwani highlighted that over 80% of the company's large paid customers were consuming AI credits on a weekly basis, signaling robust engagement with its AI tools such as the Figma Agent design assistant. This increased uptake has contributed to higher monetization from AI services.
The company also revealed that it has more than doubled the proportion of work powered by its proprietary post-trained design AI model. By hosting AI processing internally rather than relying on external providers, Figma aims to deliver lower latency, improved quality, and more cost-efficient services to customers. Despite beating third-quarter revenue estimates with a 43% year-over-year increase to $391.4 million, Figma’s gross margin of 80% slightly underperformed expectations.
Why it matters
Figma’s successful integration and monetization of AI features underscore a broader industry trend where design software vendors seek to differentiate and increase revenues through advanced AI capabilities. By converting AI usage into a credit-based revenue stream and improving efficiency with its own models, Figma is positioning itself to enhance profitability in a competitive SaaS market.
The revised pricing strategy, which provides customers more AI credits than before, has led to a 40% increase in add-on utilization rates. This not only drives immediate revenue but also supports longer-term customer retention and engagement. Figma’s upgraded 2026 outlook with nearly $1.5 billion in revenue and an 11% operating margin reflects confidence in its AI-led growth trajectory.
What to watch next
Investors and industry watchers will monitor whether Figma can sustain momentum in AI adoption among its large enterprise customers while managing costs to improve gross margins. Continued innovation in proprietary AI models and effective pricing will be critical to maintaining customer satisfaction and competitive advantage.
Further developments in Figma’s product roadmap—especially enhancements to its AI design assistant and other AI-powered tools—will be key indicators of its ability to drive incremental revenue and margin expansion. Additionally, tracking adoption rates beyond October, as well as any shifts in customer segmentation or credit consumption patterns, will provide insights into the durability of this AI-driven growth approach.