Starting July 22, Android users in the US will be able to access third-party app stores directly through Google Play, marking a significant shift after years of litigation against Google's previous distribution controls.
- Third-party app stores downloadable via Google Play from July 22
- Google lowers app purchase commissions from 30% to 10%
- Developers can offer alternative payment methods
What happened
After a five-year antitrust legal battle initiated by Epic Games, Google has agreed to allow the inclusion of third-party app stores within the Google Play ecosystem starting July 22, 2026. This change comes in direct response to a US court ruling that found Google’s prior restrictions on app distribution constituted an unlawful monopoly.
Initially, Google proposed a compromise that would keep third-party stores outside Google Play’s app environment as sideloaded apps, but the companies later withdrew that modified settlement. Google is now complying fully with the original court mandate by launching the Play Catalog Access Program, which lets users download rival app stores directly from the main Play Store.
Why it matters
This development marks a major shift in the Android app distribution landscape, potentially increasing competition among app stores and giving developers more freedom to reach users. It also challenges Google’s stronghold on app payments by allowing developers to bypass Google’s payment system and offer alternative options, which could reduce fees for both users and developers.
For users, the presence of multiple app stores should increase choices and potentially lower prices. At the same time, Google will continue to enforce security protocols and maintain a competitive environment, as it aims to balance openness with protection for the Android ecosystem.
What to watch next
Industry observers and developers will be closely watching the impact of this new policy on app store competition, developer revenue models, and user experience. Key metrics will include how third-party stores gain adoption, their influence on Google’s market share, and whether the broader availability drives lower costs and greater innovation.
Additionally, regulators and courts may monitor Google’s compliance with the order, ensuring that the new system truly opens access without compromising security. The rollout in the US may also set a precedent for potential changes in other markets facing scrutiny over platform monopolies.