Google has introduced a new experimental feature called 'Call for Me,' enabling its Gemini AI to make phone calls on behalf of users to businesses. Initially available to US-based Pixel 11 owners with a Gemini subscription, the feature aims to simplify tasks like reservations, checking stock, and appointment management by automating conversations with businesses.
- AI calls businesses using user's personal phone number
- Feature available first to US Pixel 11 subscribers of Gemini
- Live call transcription and user takeover included
What happened
Google has launched a new experimental feature named 'Call for Me,' enabling its Gemini AI to make phone calls to businesses on behalf of users. This initial rollout is limited to owners of Pixel 11 smartphones in the United States who have an active Gemini subscription and use the beta version of Google's Phone app on Android. The AI can handle tasks such as checking product availability, making restaurant reservations, rescheduling appointments, or placing items on hold.
The calls are made directly from the user's own phone number, adding authenticity and privacy control. The AI can introduce itself, navigate through automated phone menus, wait on hold, and conduct conversations. Users can monitor the call in real time through live transcription and have the option to intervene and take over the conversation whenever they choose.
Why it matters
This feature builds on Google's long-standing research and development in AI-enabled phone calling technology, aiming to automate complex, real-world conversations that typically require human intervention. Unlike earlier versions that were limited to simpler automated assistance, 'Call for Me' can share user-approved personal information crucial to completing tasks, expanding its practical use cases significantly.
For users, the service not only offers convenience by saving time on routine calls but also ensures transparency and control by allowing them to follow the conversation live and step in as needed. This reflects a broader trend in AI integrating into daily communications, potentially transforming consumer interactions with businesses and service providers.
What to watch next
Google plans to closely monitor and refine 'Call for Me' due to the complexity and nuance of spoken conversations. The current limited rollout will inform improvements before a potential wider release. Key areas to watch include how well the AI handles diverse business interactions, user adoption rates, privacy safeguards, and regulatory responses to AI-mediated phone communications.
Additionally, competition in AI calling technology, with players like Meta developing similar features, could drive rapid innovation and shape future expectations for how AI assists with everyday tasks. Advances in natural language processing and real-time interaction will be essential for scaling this feature effectively across different markets and languages.