Brett Adcock's startup Hark has unveiled Hark Pro, an AI-powered agent capable of buying groceries, booking cars, paying bills, and managing chores like refilling a child's lunch card. The software is available now on web and mobile platforms, preceding Hark's forthcoming hardware rollout by a full year.
- Hark Pro launched a year before hardware debut
- AI agent automates purchases, bookings, and bill payments
- Competes with Meta's agent offering at identical price points
What happened
Hark has released Hark Pro, an AI agent designed to perform various consumer tasks including grocery shopping, booking cars, paying bills, and automatically refilling items like a child’s lunch card balance. The service operates across web, iOS, and Android platforms and is available under free, $20, and $100 monthly subscription plans.
This launch precedes Hark's hardware debut by about a year. The agent runs on a cloud service called Handoff, which can manage dozens of browser instances simultaneously and log into millions of websites to complete tasks autonomously. The company highlighted specific use cases such as topping up a lunch card when low and booking hotel stays after detecting a flight reservation in email.
Why it matters
Hark’s move places it in direct competition with Meta, which introduced a comparable AI assistant with identical pricing just weeks prior. Both companies are focusing on integrating AI agents into daily life, supporting payments and purchases via subscriptions and partnerships with payment platforms like Stripe.
The launch demonstrates rising competition in AI-driven digital assistants, with Hark leveraging significant venture capital backing from prominent investors such as Nvidia and Qualcomm, alongside a major personal investment from CEO Brett Adcock. The company's intent to pair this software with upcoming proprietary hardware signals ambitions beyond current app-based assistants.
What to watch next
Market attention will turn to Hark’s upcoming hardware products, which remain undisclosed, as well as their ability to gain traction against established competitors like Meta in the AI agent space. Hark has indicated that the devices will be portable and versatile for home and workplace use, explicitly avoiding common wearable form factors with cameras.
Regulatory and technical hurdles also lie ahead, especially regarding payment authentication within Europe, where strong customer authentication laws pose challenges for AI-mediated transactions. How and when Hark plans to launch its services and hardware internationally will be critical to watch.