Superliving, founded by former Pocket FM executives, has raised $7 million to scale its AI-based preventive health platform that aims to tackle lifestyle illnesses before they become chronic, especially across India's smaller cities and towns.
- Raised $7 million led by Lightspeed to accelerate growth
- Targets preventive healthcare for tier 2 and 3 Indian cities
- Achieved over 1.5 million app installs and high retention rates
What happened
Superliving, a Bengaluru-based healthcare startup founded by Manavdeep Singh Grover and Gurjot Kaur, secured $7 million in funding led by Lightspeed, alongside participation from Kae Capital and All In Capital. The company is developing an AI-powered preventive health and wellness platform designed to help users manage lifestyle-related health issues before progressing to chronic conditions.
Since launching less than a year ago, Superliving has crossed 1.5 million app installs and gathered over 100,000 paying subscribers, predominantly from smaller Indian cities. The startup leverages AI wellness companions, personalized health programs, and medically reviewed educational content to address common issues like poor sleep, acidity, fatigue, and low mobility.
Why it matters
Preventive healthcare remains a major challenge in India's tier 2 and tier 3 cities, where accessibility, affordability, and accuracy often fall short compared to metros. Superliving’s focus on these underserved markets, which constitute roughly three-quarters of its paying users, represents a critical push to democratize health management beyond urban centers.
The company’s approach integrates AI with cultural and regional nuances such as dietary habits and lifestyle rhythms, which helps provide contextually relevant recommendations. This tailored strategy, coupled with strong user retention above 50% after one month, indicates strong product-market fit and growth potential in a crowded health-tech landscape.
What to watch next
Superliving plans to invest the new capital in expanding R&D and its proprietary health knowledge infrastructure while broadening vernacular content to enhance user engagement in diverse linguistic regions. They also aim to intensify user acquisition efforts across smaller cities to increase market penetration.
As AI continues to reshape personalized health solutions, the startup’s lean operation and focus on efficiency will be key to scaling competitively against rivals like Healthify, GOQii, Fitterfly, and Breathe Well-being. Tracking how Superliving balances growth with maintaining high retention in tier 2 and 3 markets will provide insights into the viability of AI-powered preventive care models in India.