Let’s Try, a premium healthy snacks brand founded in 2021, has achieved a remarkable ₹200 crore revenue milestone within just one year, defying the fierce competition and high entry barriers in India’s snacking market.
- Let’s Try grew revenue 212% from ₹65 Cr in FY25 to ₹203 Cr in FY26
- Focused on healthier snacks fried in pure groundnut oil to differentiate
- Built business by prioritizing repeat purchases over costly marketing
What happened
Let’s Try, a Delhi NCR-based healthy snack startup founded in 2021, tripled its revenue from ₹65 crore in FY25 to approximately ₹203 crore in FY26. This surge demonstrates how a new-age brand can succeed in India’s highly competitive snacking industry. The company adopted a lean bootstrapped approach, prioritizing consumer product satisfaction and repeat sales rather than extravagant marketing spends or aggressive fundraising rounds.
The brand’s success came from offering healthier alternatives by using pure groundnut oil instead of palm or refined oils, capturing a niche in demand for clean-label snacks. Initially, nearly all of its revenue originated from offline retail channels, which posed challenges like longer payment cycles and high working capital needs but helped build foundational distribution. Product experimentation during the startup's early years helped refine its portfolio to meet evolving consumer tastes.
Why it matters
India’s snacking market is highly dominant by legacy FMCG players supported by vast distribution networks and strong branding, often making it difficult for new entrants to gain shelf space or consumer trust. Let’s Try’s ability to scale rapidly while remaining profitable is an outlier and highlights the opportunities for startups that focus on product-market fit and disciplined business models over celebrity endorsements and heavy spending.
The business model demonstrates a shift towards more health-conscious snacking options at accessible price points in India, reflecting broader consumer trends. Let’s Try’s story also underscores the importance of founder experience—CEO Nitin Kalra’s background in companies like ITC and PepsiCo provided critical insights into market gaps and operational execution necessary to innovate in this space.
What to watch next
The next phase for Let’s Try will be expanding its product portfolio further while scaling distribution channels, particularly online platforms which currently contribute a smaller share of its sales. Navigating challenges linked to working capital and consumer feedback cycles will be key to sustaining growth momentum.
Additionally, as the healthy snacks market intensifies with more players entering, Let’s Try’s ability to maintain consumer loyalty through continuous product innovation and operational efficiency will be tested. Monitoring how it balances expansion with profitability without succumbing to pressure for aggressive capital raises will offer insights for emerging premium snack brands in India.