Hyundai Motor and TVS Motor Company have teamed up to launch Blue Move, a pilot electric vehicle ride-hailing app featuring air-conditioned electric three-wheelers in the Delhi-NCR region, testing operational viability and vehicle performance within a limited area near Gurugram.
- Blue Move pilot launched with EV three-wheelers in Delhi-NCR
- Joint venture leverages Hyundai app and TVS-manufactured vehicles
- Project tests operational readiness ahead of commercial rollout
What happened
Hyundai Motor and TVS Motor Company have initiated a pilot electric ride-hailing service called Blue Move in the Delhi-NCR region. The pilot features electric three-wheelers developed jointly by both companies, operated within an 8 to 10 km radius around Hyundai Motor India's Gurugram headquarters. Hyundai developed the Blue Move app, while TVS manufactures the EV three-wheelers, which include premium features like air conditioning, touchscreen infotainment, and enclosed interiors.
This pilot is currently free for users, targeting select consumers and Hyundai employees to gauge the operational feasibility of the EV ride-hailing platform and vehicle performance. The project is part of a broader mobility partnership agreed in an MoU signed in April 2026, and remains in early stages with no fixed timeline for expanded deployment announced.
Why it matters
The Blue Move pilot highlights the growing push by traditional automakers to move beyond vehicle manufacturing into integrated mobility services, especially focusing on electric vehicles to meet rising environmental demands. By offering a premium electric three-wheeler ride-hailing option, Hyundai and TVS are positioning themselves to compete with established players like Uber and Ola, while advancing India’s sustainable and localized mobility goals.
India's electric vehicle market is rapidly expanding, with projections estimating a $132 billion valuation by 2030 and electric three-wheelers emerging as a key growth segment, reaching nearly 30% market penetration. This trial reflects the industry’s trend toward combining EV production with tech-enabled service platforms to capture demand in a largely underdeveloped segment of the Indian urban transport ecosystem.
What to watch next
The progress and outcomes of the Blue Move pilot will be critical in determining a broader commercial rollout timeline and model viability in Delhi and potentially other Indian cities. Observers should monitor user adoption rates, operational efficiency, and vehicle performance during the pilot phase, as well as regulatory developments influencing electric mobility services in India.
Additionally, how Hyundai and TVS leverage AI and demand-responsive transport technologies, such as Hyundai’s Shucle platform, may influence the service’s competitiveness. The broader market will be shaped by competition with other EV ride-hailing entrants like VinFast's Green SM Limo and emerging startups, as well as the ability of these ventures to establish sustainable, affordable, and localized electric mobility solutions.