Purple Style Labs, the parent company of luxury fashion retailer Pernia Pop Up Shop, posted a consolidated net loss of ₹285.4 crore for FY26, marking a 51.5% increase compared to the previous year, fueled by rising expenses even as revenue and gross merchandise value climbed.
- FY26 net loss increased 51.5% to ₹285.4 crore versus FY25
- Revenue rose 14.8% to ₹567.1 crore, GMV up 23% to ₹721.6 crore
- IPO proceeds to fund store leases and marketing until FY30
What happened
Purple Style Labs (PSL), the parent company of Pernia Pop Up Shop, reported a consolidated net loss of ₹285.4 crore in the fiscal year ending March 31, 2026 (FY26), a 51.5% increase from ₹188.4 crore the year prior. Operating revenue increased by 14% to ₹557.8 crore while total income including other income grew 14.8% to ₹567.1 crore. Pernia’s gross merchandise value (GMV) rose 23% year-over-year to ₹721.6 crore, reflecting strong growth in sales volume.
Despite opening a flagship store in New York and emphasizing international expansion, Pernia saw its international GMV contribution drop from 28.38% in FY25 to 20.3% in FY26, with US GMV declining from ₹97.4 crore to ₹76.8 crore. The company served 66,713 customers in FY26, down around 6% from the prior fiscal year. Expenses surged 31% to ₹734.5 crore, driven by steep hikes in depreciation, stock procurement, and employee benefits.
Why it matters
Pernia Pop Up Shop is a key player in India’s luxury fashion sector, operating a multi-brand D2C platform with over a thousand active designer labels focused on occasion and wedding wear. The widened losses despite growing revenues underline the challenges luxury retailers face in scaling profitability, especially while expanding internationally and investing in physical retail presence.
The planned IPO, filed with SEBI in September 2025 and approved in January 2026, is a critical step for PSL to raise up to ₹680 crore. These funds will primarily cover lease liabilities for its experience centers and bolster marketing efforts through FY30. Successfully transitioning to a public company with a robust growth strategy will be essential for Pernia’s long-term success in a competitive market.
What to watch next
Market participants should closely monitor how Pernia utilizes the IPO funds and whether it can stabilize its international expansion after declining US sales. Watching cost controls and improvements in customer acquisition and retention will be key to turning losses around as revenues continue to grow.
Further updates on Pernia’s performance post-IPO, including same-store sales trends and digital versus physical channel growth, will illuminate the sustainability of its business model. The company’s ability to leverage its strong designer brand portfolio and omni-channel experience centers effectively will also be critical as it navigates a competitive luxury fashion landscape in India and abroad.