Following the 2023 launch of its Purosangue SUV, Ferrari introduces a new Handling Speciale upgrade that sharpens driving dynamics and offers distinctive styling cues, ahead of revealing its first all-electric model later this month.
- Handling Speciale improves body control and steering sharpness
- More aggressive gearbox shifts prioritize sporty feel over refinement
- Ferrari’s first electric vehicle, Luce, set for May 25 reveal
What happened
Ferrari launched an upgrade package for its Purosangue SUV called Handling Speciale, introducing active suspension recalibration that reduces body roll, pitch, and yaw for a tighter, more agile driving experience. The SUV’s quick steering response is further enhanced, making the large vehicle feel more compact on the road.
Additionally, the control logic for the double-clutch paddle-shift gearbox has been reprogrammed to achieve faster gear changes, sacrificing some smoothness to offer more aggressive and engaging shifts, especially noticeable at high RPMs above 5,500 in manual mode. Visual upgrades accompany the package with diamond-cut wheels, carbon-fiber logo accents, and black trim replacing chrome.
Why it matters
The SUV segment dominates new vehicle sales in Europe, with lifted hatchbacks making up a majority share even surpassing US and Chinese markets. Ferrari’s entrance into this space with the Purosangue reflects a strategic move to capture luxury SUV customers who desire not just comfort but dynamic performance true to the brand’s heritage.
By upgrading the Purosangue with Handling Speciale, Ferrari caters directly to buyers who prioritize sportiness and driving engagement over relaxed luxury, distinguishing its offering from more conventional luxury SUVs. This ensures the Purosangue remains competitive and authentic amidst a crowded market.
What to watch next
Ferrari is preparing to reveal the Luce, its first fully electric vehicle, scheduled for May 25. Early information has highlighted the Luce’s powertrain, unique acoustic experience, and user interface enhancements, signaling a significant milestone in Ferrari’s transition toward electrification.
The market will be keenly observing how Ferrari balances its well-established performance DNA with electric technology and luxury SUV demands. The Luce’s official unveiling will shed light on Ferrari’s future direction in powertrains and design aesthetics, potentially influencing luxury and performance vehicle trends.