Lenskart has raised its stake in Dimension NXG, the parent company of XR startup AjnaLens, to 9.01% by investing ₹8 crore, signaling its intensified focus on smart eyewear and wearable technology within India’s growing extended reality market.
- Lenskart’s total stake in AjnaLens rises beyond 9% with ₹8 Cr investment
- AjnaLens provides XR-based hardware/software solutions for enterprise and defence
- Smart glasses demand surged globally despite slowdowns in related wearables
What happened
Lenskart has increased its shareholding in Dimension NXG, the parent company of AjnaLens, by acquiring an additional 1.8% stake for ₹8 crore. This brings Lenskart's total holding in the XR startup to 9.01%, up from 7.21% before this latest transaction. Earlier in the year, Lenskart had already made two increments in AjnaLens’ shareholding—0.68% in February and 1.69% in July—collectively boosting their stake by over 4%. The combined investment across these three transactions totals ₹18.5 crore.
AjnaLens, founded in 2014, specializes in extended reality hardware and software solutions primarily catering to sectors like defence and enterprises. Its technology is central to Lenskart’s efforts to innovate within the smart eyewear space, which includes the development of AI-powered glasses. Lenskart initially invested in AjnaLens in July 2025 with a focus on combining frame design expertise with XR capabilities to expand its smart wearable offerings.
Why it matters
This series of investments illustrates Lenskart’s strategic commitment to advancing its position in the emerging smart eyewear market, leveraging AjnaLens’ XR and AI technologies to create differentiated products. The company has already launched Phonic audio glasses and intends to release new AI-powered smart glasses, underlining its ambition to be a frontrunner in wearable tech innovation in India and abroad.
The timing coincides with strong global growth trends in smart glasses shipments, which climbed over 1,000% in 2025 despite slowdowns in related wearable categories like smartwatches and hearables. Lenskart’s expansion into smart eyewear, coupled with partnerships such as the technology collaboration with Qualcomm, positions the company to capitalize on growing consumer and enterprise interest in augmented reality and smart device integrations.
What to watch next
Market observers will be keen to track the launch and consumer uptake of Lenskart’s upcoming AI-powered smart glasses, especially given the existing waitlist of over 30,000 users for its B by Lenskart smart glasses as of the end of fiscal 2026. Success in this segment could drive further technological tie-ups and market expansion across India and international regions where Lenskart operates, including the UAE, Singapore, and Japan.
Additionally, AjnaLens’ ability to maintain and grow its revenue base beyond FY26 will be crucial, given its reported 19% decline in turnover to ₹10.4 crore that fiscal year. Lenskart’s continued investments and strategic support may help stabilize and scale AjnaLens’ innovations, potentially contributing to a broader ecosystem of XR-powered solutions across industries.