Lenskart has started rolling out its AI-enabled smart glasses brand ‘B by Lenskart,’ securing over 30,000 pre-orders. Positioned to compete with Google and Meta, the launch comes at a time when privacy issues with AI eyewear are increasingly under scrutiny.
- Lenskart’s AI glasses brand reaches 30k pre-orders before launch
- Competes with Google and Meta’s smart glasses amid privacy concerns
- Plans AI integration across product, sales, and store experience
What happened
Lenskart announced the launch of its AI smart glasses brand, ‘B by Lenskart,’ during its Q4 FY26 earnings call. The offering integrates cameras and speakers for interaction with AI, presenting a new consumer technology category for the eyewear retailer. The AI glasses have already attracted significant customer interest, with 30,000 pre-orders reported.
This move positions Lenskart alongside major tech companies like Google and Meta that are also advancing their AI eyewear products. Unlike its competitors, Lenskart leverages a vast retail footprint across India with over 3,300 stores, enabling customers to try the product physically and benefit from in-store services.
Why it matters
Lenskart’s entry into AI smart glasses reflects the broader trend of traditional retail companies evolving into AI-driven consumer technology firms. The company’s CEO emphasized a full integration of AI across its value chain, including manufacturing, eye testing, personalization, and sales automation as part of its FY27 growth strategy.
At the same time, AI-enabled eyewear poses significant privacy risks since cameras can record discreetly, often without bystanders’ knowledge. While competitors like Meta have faced backlash over such concerns, Lenskart has not disclosed concrete privacy measures, raising questions about user adoption and regulatory compliance within India’s evolving data protection landscape.
What to watch next
Monitor how Lenskart addresses privacy challenges as it scales the smart glasses business. Potential regulatory scrutiny and consumer trust will be critical factors influencing the product’s market success and acceptance in India and beyond.
Additionally, observe how Lenskart’s AI-first strategy unfolds through enhanced product features, personalized in-store experiences, and data-driven expansion plans supported by its GeoIQ system. Competitor responses, especially from Google and Meta, will also shape the competitive dynamics in this emerging AI eyewear segment.