DailyObjects, a Gurugram-based lifestyle accessories company, is in advanced talks to raise Rs 300 crore from a funding round led by Xponentia Capital. The investment will more than double its current valuation and support aggressive expansion of its physical retail network along with international market entry.
- Rs 300 crore funding round led by Xponentia Capital
- Plans to open 100+ new stores across India
- Exploring market expansion in West and Southeast Asia
What happened
DailyObjects is closing a Rs 300 crore funding round made up of both primary capital infusion and secondary sales. This financing, led by mid-market private equity firm Xponentia Capital, will elevate DailyObjects' valuation to approximately Rs 1,000 crore, a significant rise from its previous Rs 400 crore valuation. Around Rs 80-100 crore will be part of a secondary transaction that allows early-stage investor Roots Ventures to exit its roughly 30% stake in the company.
The Gurugram-based company specializes in lifestyle and consumer tech accessories, including phone cases, laptop sleeves, and smartwatch accessories. It currently operates 7-8 physical stores in major Indian cities such as Mumbai and Delhi. The new funds will enable an ambitious store rollout plan to add over 100 outlets across the country in the next three to four years. The company is also strengthening partnerships, including sales through Apple resellers in India.
Why it matters
This funding round comes at a pivotal moment for DailyObjects as it seeks to evolve from a primarily digital-first brand to a more omnichannel lifestyle accessories player. With increasing competition in the segment, significant investment in physical retail can enhance customer reach and brand visibility. The valuation jump to Rs 1,000 crore highlights market confidence in the company’s growth potential.
The move to expand internationally into West and Southeast Asian markets further signals DailyObjects' ambition to capture a larger share of the growing global accessories market. Many similar brands in the lifestyle and tech accessories space have struggled to scale significantly despite long operating histories. DailyObjects’ strong revenue growth and strategic fundraise position it uniquely for accelerated expansion in a challenging category.
What to watch next
Market watchers should closely track DailyObjects’ rollout of its 100+ new retail stores to evaluate the impact on sales and brand equity. Successful expansion will require diligent execution in competitive urban and emerging markets. The company’s ability to integrate offline and online sales channels cohesively will also be key to capturing wider consumer segments.
On the international front, DailyObjects’ choice of markets and subsequent entry strategies in West and Southeast Asia will be important indicators of its scalability outside India. As early investors exit during this round, renewed focus will be on the company’s path to profitability and sustainable long-term growth against peers in both lifestyle and tech accessory segments.