Live2.ai, an AI-powered marketing SaaS startup from Bengaluru, has raised ₹130 crore in a pre-Series B round led by IvyCap Ventures. The fresh capital will fuel platform development, global expansion, and team growth across key markets.
- Raised ₹130 Cr ($13.7M) led by IvyCap Ventures
- AI-powered SaaS monitors social engagement, trends, and campaign compliance
- Expanding globally with hires in engineering, data science, and customer success
What happened
Live2.ai, a Bengaluru-based startup that leverages AI to optimize marketing efforts, has secured ₹130 crore (approximately $13.7 million) in a pre-Series B funding round. This round was led by IvyCap Ventures and included a mix of new capital and partial liquidity for early investors. Notable backers like Sony Innovation Fund, SOSV, and Duane Park are also on the company’s board.
The startup’s platform focuses on real-time social intelligence, tracking brand conversations and analyzing trends across popular social platforms such as Instagram, TikTok, YouTube, Reddit, and X. Live2.ai combines social listening with influencer auditing, campaign compliance checks, and performance metrics, supported by AI agents designed for detection and activation workflows.
Why it matters
Live2.ai’s approach addresses a critical gap where brands struggle to convert the vast volume of social signals into timely, actionable insights. CEO J Venkat highlights that many revenue-impacting decisions are made too late or missed altogether, and the company’s platform creates a governed loop of detection, decision making, and activation to close that gap efficiently.
The company’s reported fourfold revenue growth in the past year, with only 10% of revenues currently from India, underscores its expanding international footprint. As enterprises increasingly look to AI for marketing automation and intelligence, Live2.ai’s platform offers differentiated AI-driven services that can adapt to diverse global markets.
What to watch next
Live2.ai plans to use its new funding to enhance its AI platform, expand regional cloud infrastructure, and strengthen go-to-market capabilities for enterprise customers and consumer brands across North America, Europe, and Asia-Pacific. The startup also intends to aggressively build out teams in engineering, data science, and customer success to support this scale.
In a competitive landscape with major players like Adobe acquiring AI marketing startups and others launching AI-powered demand generation solutions, Live2.ai’s growth trajectory in multiple international markets could position it as a key emerging AI marketing SaaS provider with strong cross-channel capabilities.