Rotoris, an Indian luxury watchmaker aiming to establish India’s first global watch brand, has raised $8.5 million in Series A funding to expand production and retail locations, including new stores in Mumbai and New York.
- Series A round led by Blume Ventures raises $8.5 million
- Rotoris focuses on R&D, production scale, and retail expansion
- Strong international demand with 40% of customers outside India
What happened
Luxury watch startup Rotoris raised $8.5 million in a Series A funding round led by Blume Ventures with participation from several family offices and investors linked to the Indian startup ecosystem. The fresh capital is intended to enhance research and development, grow the company’s manufacturing capabilities, and expand its exclusive retail presence both in India and internationally.
Since launching in 2025 by founders including Aakash Anand and partners from various Indian startups, Rotoris has positioned itself as a premium brand offering limited-edition watches via an invitation-only membership called the Rotoris Registry. The watches are assembled at its Atelier in Gurugram, leveraging Swiss machinery and expert input from horologists associated with renowned watchmakers.
Why it matters
Rotoris is attempting to carve out a space in the competitive luxury watch market which is expected to grow at a compound annual growth rate of 5.7%, rising from $1.8 billion in 2025 to $2.9 billion by 2034. Despite legacy international brands dominating, Rotoris leverages a blend of Indian entrepreneurship and Swiss craftsmanship to build trust and desirability in its products.
The brand’s early traction demonstrated by the sold-out initial collection and a high percentage of international interest, including the US, Dubai, and Australia, shows potential for Indian luxury startups to compete on a global stage. This funding round signals growing investor confidence in India’s premium lifestyle and D2C sectors.
What to watch next
With new capital, Rotoris plans to increase production capacity and open new retail locations, especially targeting metropolitan hubs such as Mumbai and New York. Expansion into these key cities will test the brand’s ability to engage discerning luxury consumers outside its existing base.
Market watchers should observe how Rotoris balances limited edition exclusivity with growing demand amid competition from both established international players and emerging Indian watch brands like Bangalore Watch Company and Jaipur Watch Company. The company’s success may inspire further innovation and investment in India’s premium analog watch segment.