During its Q4FY26 earnings call, MakeMyTrip revealed significant growth in its AI travel agent, Myra, which now manages 80,000 daily conversations and completes over 200,000 bookings. The upgraded multilingual AI supports flights, hotels, buses, trains, and cabs, extending its reach especially into tier 2 and smaller cities in India.
- Myra now handles 80,000 conversations daily, up from 25,000 in Q2FY26.
- Over 200,000 bookings were completed via Myra in Q4FY26.
- 45% of users come from smaller cities, expanding regional penetration.
What happened
MakeMyTrip’s AI travel agent, Myra, expanded significantly in Q4FY26, scaling from 25,000 daily conversations in Q2 to 80,000 by the quarter’s end. The company announced that Myra has become a full-fledged transaction agent, supporting bookings across flights, hotels, buses, trains, cabs, and full itinerary planning, facilitated by a multilingual voice interface. Over 200,000 bookings were directly processed through Myra during this period.
The company emphasized its proprietary data and generative AI capabilities powering the system, which now attracts a substantial portion of travelers from smaller towns and tier 2 cities in India, with 45% of users coming from these regions. The AI assistant’s conversation quality is monitored by clear metrics to ensure effective user engagement and transaction completion.
Why it matters
MakeMyTrip’s AI evolution marks a notable shift from a planning tool to a transactional agent, representing a new level of automation in travel bookings. The integration of voice technology and multilingual support helps overcome language barriers and increases trust, allowing deeper penetration into less urbanized markets. This offers fresh growth opportunities for the company while enhancing travel accessibility for a broader demographic.
The introduction of Smart Search, a natural language semantic search tool, improves the booking experience by understanding complex user preferences beyond traditional filters. This leads to higher conversion rates and richer data on traveler intent, which can refine future recommendations. It also demonstrates MakeMyTrip’s strategic advantage in embedding AI deeply within the travel customer journey—a vital differentiator amid increasing competition from horizontal AI platforms and other online travel agencies.
What to watch next
Future developments will likely focus on how MakeMyTrip manages data privacy and compliance with India’s Digital Personal Data Protection Act, especially regarding consent for collecting behavioral, voice, and transactional data via Myra. Transparency on data governance will be critical as AI travel assistants handle more complex transactions involving payments and personal details.
Additionally, monitoring Myra’s accuracy and customer satisfaction amid full automation of bookings will be key. The company’s 'four moat' strategy to defend its market position against generalist AI agents and competitors indicates a determined approach, but challenges around AI errors and liability in travel bookings remain unresolved. Expansion of voice reviews and semantic search innovations will also shape user experience and retention going forward.