KISAH, a Kolkata-based menswear and kidswear brand, has raised ₹35.9 crore in a Series A round, setting the stage for rapid retail expansion and infrastructure investment to strengthen its market presence across India.
- ₹35.9 Cr Series A funding led by Fireside Ventures
- Plan to grow retail stores to 100 and reach ₹500 Cr revenue
- Focus on omnichannel experience and supply chain upgrades
What happened
KISAH, founded in 2018 and focused on menswear and kidswear, recently raised ₹35.9 crore ($3.7 million) in a Series A round led by Fireside Ventures, valuing the company at about ₹211 crore ($22 million). This infusion follows earlier angel investments totaling around ₹10 crore from notable investors including Wow! Momo’s founder and members of the Salarpuria Group.
The brand, operating both online and through physical stores, plans to use the capital primarily to accelerate its retail rollout across India, investing also in supply chain efficiency, warehousing, technology, and backend systems. Since opening its first store in Kolkata in 2025, KISAH has expanded to 12 locations in key cities such as Bengaluru, Hyderabad, and Mumbai.
Why it matters
KISAH sits at the premium end of India's ethnic menswear category but offers more affordable pricing compared to traditional offline brands. With a product range spanning traditional kurtas and sherwanis to modern pieces like bomber jackets and flared trousers, it targets occasions beyond just groom-related events, appealing to wedding guests and broader ethnic wear consumers.
Having reached ₹65 crore in revenue for FY26 with profitability and a 5-6% EBITDA margin, KISAH expects its revenue to grow by 70% in FY27, driven largely by offline retail, which is anticipated to expand four to five times and contribute 25-30% to overall sales. This growth trajectory showcases the evolving consumer trend toward omnichannel shopping experiences in India’s apparel sector.
What to watch next
KISAH’s near-term roadmap includes scaling its retail presence to roughly 100 stores and achieving ₹500 crore in revenue before diversifying into new product categories. The company plans to strengthen its omnichannel capabilities by closely integrating its online and offline operations over the next 12 to 18 months to create a seamless customer journey.
Additionally, while the domestic market remains core, KISAH’s international sales, particularly in the US, contribute about 8-10% of revenue, signaling potential for future global expansion. Tracking how effectively KISAH deploys its capital in retail execution, supply chain modernization, and technology investments will be critical to its sustained growth.