Meta’s AI agent Muse has achieved more downloads and daily active users in its initial 12 days on mobile platforms in the U.S. and Canada than ChatGPT recorded during the same period, signaling strong early momentum for Meta’s entry into AI-powered mobile apps.
- Muse outpaced ChatGPT with 1.8M iOS downloads vs 1.3M in 12 days.
- Muse's daily active users in U.S. exceed ChatGPT’s by a wide margin.
- Cross-platform presence and Meta app integrations may fuel growth.
What happened
Meta launched its AI-powered app Muse, which has quickly gained traction in the U.S. and Canadian markets. Within the first 12 days, Muse has reached 1.8 million downloads on iOS alone in these regions, surpassing the 1.3 million iOS downloads ChatGPT recorded after its initial mobile launch. Overall, Muse has achieved 2.8 million installs globally in the same timeframe, highlighting a strong multi-platform debut.
In addition to downloads, Muse boasts substantially higher daily active users compared to ChatGPT during the same post-launch period. On iOS in the U.S., Muse averages approximately 359,000 daily users, notably above ChatGPT’s 231,000. When including both iOS and Android, Muse’s U.S. daily active users jump to 642,000, indicating broad mobile engagement early in its lifecycle.
Why it matters
These early success indicators suggest that Muse could become a significant new player in the AI app space, challenging the momentum ChatGPT built during its launch. Muse benefits from widespread availability on both major mobile platforms and from deep integration possibilities within Meta’s ecosystem, including Instagram, Facebook, and WhatsApp, where a majority of Muse’s users are already active.
Meta’s proven ability to leverage cross-promotion and social network integration, demonstrated with hits like Threads, may amplify Muse's growth. The strong overlap of Muse users with Facebook and Instagram accounts implies an opportunity for viral expansion and sustained user engagement, which could help Meta compete more effectively against AI offerings from competitors.
What to watch next
Market observers will be interested to see how Meta continues to promote Muse and whether it can sustain and broaden its user base beyond initial enthusiasm. The company has yet to publicly disclose internal adoption figures or detailed user engagement metrics, so independent app intelligence will remain critical in assessing ongoing performance.
Key indicators will include Muse’s ability to expand beyond the U.S. and Canada, deepen integrations with Meta’s flagship platforms, and innovate with new AI capabilities to differentiate itself. Competitive responses from OpenAI and other AI app developers will also shape the evolving landscape, making Muse’s trajectory an important signal of how social media giants are influencing AI adoption on mobile.