Toronto-based BrokerPlus has unveiled a new AI-driven platform promising to improve efficiency and revenue opportunities for Canadian mortgage brokers, addressing a market long dependent on outdated tools.
- AI-powered software targets outdated mortgage brokerage workflows
- Backed by investor Michael Hyatt and closed $500,000+ in pre-seed funding
- Focused on growing business with a lean, AI-enhanced team
What happened
BrokerPlus, a Toronto startup founded by Swish Goswami and Amir Agassi, has launched a new platform designed to assist Canadian residential mortgage brokers by using artificial intelligence to analyze databases and uncover missed mortgage renewal and refinance opportunities. The startup, which emerged from stealth mode earlier this year, currently serves clients in British Columbia, Alberta, Ontario, and Nova Scotia.
Despite being a very small team of just three employees, BrokerPlus aims to disrupt the mortgage brokerage sector — traditionally reliant on spreadsheets and a mix of older software — by building an AI-native platform that helps brokers reduce administrative overhead while expanding their business potential. The startup expects to roll out a comprehensive platform by August to continue this trajectory.
Why it matters
The mortgage brokerage industry in Canada remains encumbered by sluggish, legacy systems, fragmenting broker workflows and causing inefficient use of client dealbooks. BrokerPlus’ AI solution targets this inefficiency by uncovering unrealized revenue opportunities and consolidating broker tools into one platform. This capability could mean brokers recover financial value that previously slipped through unnoticed.
Investor interest, including from Michael Hyatt and other notable backers, reflects confidence in BrokerPlus’ lean approach to scaling a business that leverages AI to multiply employee productivity rather than simply increasing headcount. The startup aims for profitability this year through disciplined hiring and maximizing each employee’s output using AI.
What to watch next
By August 2026, BrokerPlus plans to launch its full end-to-end mortgage broker platform, which is expected to significantly reduce administrative tasks and improve direct client interaction. Market adoption and feedback will be key indicators of the platform’s success in transforming traditional mortgage brokerage workflows.
Additionally, BrokerPlus’ ability to maintain a small but highly productive team in a competitive market will be a benchmark for other AI-driven startups seeking to scale efficiently. The company is currently fundraising, and future funding rounds and expansion efforts will reveal how well the startup capitalizes on its early momentum.