Enterprise AI startup Nurix AI, led by Mukesh Bansal, announced the acquisition of Verloop.io to combine their voice AI platform NuPlay with Verloop’s chat automation capabilities. This move aims to offer businesses an integrated AI agent experience across voice and chat channels.
- Nurix AI acquires Verloop.io to unify voice and chat AI platforms.
- Verloop automates over 20 million monthly customer interactions.
- Deal expands Nurix’s presence in India, Middle East, and Southeast Asia.
What happened
Nurix AI, an enterprise AI startup founded by Mukesh Bansal and Abhishek Asawa in 2024, has acquired Verloop.io, a conversational AI company specializing in chatbots and voice agents. The acquisition merges Verloop’s chat automation platform with Nurix’s existing voice AI platform, NuPlay. Financial terms were not disclosed, but the deal combines technological offerings and customer bases across multiple industries.
Verloop.io currently automates more than 20 million customer interactions monthly across sectors including banking, fintech, retail, and telecom in India, the Middle East, and Southeast Asia. Its founder, Gaurav Singh, will join Nurix AI’s leadership to oversee product strategy and enterprise AI agent development, integrating the teams for a broader portfolio of conversational AI solutions.
Why it matters
This acquisition reflects the shifting landscape in enterprise AI, where companies seek full-stack solutions that integrate voice, chat, and workflow automation rather than deploying fragmented tools. By combining Nurix AI’s voice capabilities with Verloop’s chat automation expertise, the combined entity can offer enterprises seamless AI-powered customer service and sales workflows across multiple channels.
The move also strengthens Nurix AI’s competitive position amid a fast-growing enterprise AI market projected to increase from $11 billion in 2025 to $71 billion by 2030. With customers like Myntra, Cult.fit, and Aditya Birla Capital, Nurix’s expanded platform is poised to support increasing enterprise adoption of AI-driven customer engagement in India and international markets.
What to watch next
Industry observers should monitor how Nurix leverages Verloop’s multilingual chat and voice solutions across 80+ languages to deepen engagement in diverse markets, particularly in India, the Middle East, and Southeast Asia. The integration of these platforms could set a new standard for conversational AI services offered to large enterprises operating in high-volume customer environments.
Additionally, Nurix’s ability to attract and retain enterprise clients while accelerating product innovation will be key to capturing market share against established players like Yellow.ai, Haptik, Gupshup, and Skit.ai. How effectively Gaurav Singh drives product and go-to-market strategies within the combined organization will also impact Nurix’s future growth trajectory.