Bhubaneswar-based Aquapulse, currently supporting over 7,000 shrimp farmers across Odisha and West Bengal, plans to triple its revenue by scaling to 10,000 farmers and boosting shrimp procurement to 5,000 metric tonnes, with a strategic expansion into Andhra Pradesh underway.
- Plans to expand shrimp farmer network from 7,000 to 10,000
- Targets shrimp procurement growth from 2,000 MT to 5,000 MT
- Expanding into Andhra Pradesh market within 12-18 months
What happened
Aquapulse, an aquaculture startup supported by NABVENTURES, has announced ambitious plans to significantly grow its shrimp farming operations this fiscal year. The company is currently working with more than 7,000 farmers across Odisha and West Bengal, covering approximately 20,000 hectares of aquatic farms. It aims to increase its network to 10,000 farmers and elevate shrimp procurement volumes to 5,000 metric tonnes, a substantial rise from last year’s 2,000 metric tonnes.
In addition to scaling its farmer base and procurement activities, Aquapulse is set to expand into Andhra Pradesh, recognizing the state as a major hub for aquaculture. This regional expansion is slated for the next 12 to 18 months, reflecting the company’s strategy to solidify a pan-India presence in the shrimp farming sector.
Why it matters
Shrimp farming is inherently risky and challenging for smallholder farmers due to the numerous variables affecting crop outcomes from pond stocking to harvest. Aquapulse’s data-driven approach—using environmental monitoring, photographic assessments, and supply chain traceability—helps mitigate these risks by improving pond management and ensuring better market alignment for produce.
By enabling connected farmers to realize a 3-5% higher sales price and providing traceability of shrimp lots from farms to ports, Aquapulse enhances transparency and value in the supply chain. This model supports better economic returns for farmers as the company scales, an important factor in the sustainability and competitiveness of India's aquaculture sector.
What to watch next
Key developments will include how effectively Aquapulse can grow its farmer network while maintaining improved economic outcomes for individual producers. Scaling operations without compromising farmer benefits will be critical to the company’s longer-term success in India’s dynamic shrimp farming market.
Monitoring the progress of Aquapulse’s entry into Andhra Pradesh will also be crucial, as this expansion could bring new challenges and opportunities given the region’s established aquaculture infrastructure and competitive landscape. Stakeholders should observe how the company adapts its technology and support systems to this new environment.