Nebuly, an AI analytics startup from Turin, has raised $21 million in a Series A round to provide companies with clear data on the return on investment of their AI systems. The firm’s platform links AI activity directly to business outcomes, tackling a growing challenge for enterprises deploying AI at scale.
- Series A funding led by Planven totaled $21 million
- Platform connects AI usage with measurable business outcomes
- Customers include Oura, Iveco Group, and Fastweb+Vodafone
What happened
Nebuly, a company founded in 2022 in Turin, has raised $21 million in Series A funding. The round was led by Planven with participation from Exor Ventures, Tenacity Capital, TGVG Capital, Fastweb+Vodafone, and CDP Venture Capital’s AI and Digital Transition funds. The startup’s platform helps enterprises quantify the financial return generated by their AI agents across both internal use and customer-facing applications.
The platform aggregates AI usage data and links it to tangible business metrics such as time saved, productivity gains, and incremental revenue. It supports AI systems powered by technologies like Claude, ChatGPT, and Microsoft Copilot, and can be deployed on-premises or in private clouds. Current clients include notable enterprises like Oura, Iveco Group, and Zeiss.
Why it matters
Many enterprises face growing pressure to justify their investment in AI beyond usage metrics like prompt counts or user numbers, which Nebuly terms 'tokenmaxxing.' The financial stakes are high, with reports of companies overspending on AI budgets by wide margins. Nebuly’s solution addresses a critical gap by providing a rigorous measurement of AI’s business impact, helping leaders make data-driven decisions on AI strategy and resource allocation.
By correlating AI activity with operational benefits and customer revenue influence, Nebuly enables organizations to pinpoint which teams derive the most value and identify where further training or optimization is warranted. This insight also permits finance teams to validate assumptions behind ROI calculations, enhancing transparency and accountability.
What to watch next
With this new funding, Nebuly plans to expand its sales and go-to-market presence in key markets across the US and Europe while continuing to develop its platform capabilities. As enterprises move from AI experimentation to deep operational integration, demand for tools that demonstrate measurable business outcomes from AI investment will likely accelerate.
Competitors and complementary providers like Ascerta, which recently raised $18 million to connect AI spend with business results, indicate a broader market trend toward outcome-based AI performance metrics. Software vendors are also evolving pricing models towards pay-per-result structures, underscoring the increasing importance of linking AI deployment to tangible business value.