PRISM, the parent company of Oyo, posted a 50% increase in consolidated revenue to Rs 9,358 crore for the financial year 2026, alongside a significant rise in profit after tax to Rs 994 crore. The company’s expansion and tech-driven model have powered growth across its global operations.
- Consolidated revenue rises 50% to Rs 9,358 crore
- Profit after tax jumps to Rs 994 crore with Rs 678 crore deferred tax credit
- GBV grows 88.5% to Rs 30,683 crore driven by North American and premium hotel segments
What happened
PRISM delivered strong financial performance in fiscal 2026, reporting a 50% increase in consolidated revenue from Rs 6,241 crore in FY25 to Rs 9,358 crore. The company’s EBITDA more than doubled to Rs 2,594 crore, while profit after tax rose significantly to Rs 994 crore from Rs 245 crore in the previous year. This net profit figure includes a deferred tax credit of Rs 678 crore, bolstering earnings.
Gross Booking Value (GBV) surged 88.5% to Rs 30,683 crore, with Gross Profit climbing 82.5% to Rs 5,700 crore. A major driver was the integration and full-year contribution of G6 Hospitality in North America, which generated GBV of Rs 14,107 crore, up from Rs 3,529 crore in the prior year. The company’s homes business and hotel segment outside of G6 also posted solid growth.
Why it matters
PRISM operates a unified technology platform that powers over 35 countries with centralized operations — largely based in India — covering everything from product engineering and pricing to customer support and finance. This centralized, tech-enabled model enhances operational leverage and scalability without duplicating infrastructure in each market.
Leveraging AI extensively, PRISM reports that 94% of new software code is AI-generated, leading to a near flawless crash-free rate of 99.99%. Innovations like an AI-driven pricing engine and integration of G6 Hospitality’s technology stack enable dynamic, real-time inventory management and improved profitability. These advancements position PRISM as a technology-first player among hospitality businesses.
What to watch next
PRISM’s impending IPO will be important as the company plans to use the proceeds to repay outstanding debt, which currently carries an interest cost of Rs 1,414 crore. Investors will also watch how PRISM continues to scale its AI-based operational tools, including the forthcoming GM Agent — an autonomous system designed to automate property management comprehensively.
Further expansion in key markets like North America and Europe will remain a focus, along with growing direct demand through digital channels such as the Oyo app and its premium CheckIn service launched in September 2025. Progress on increasing direct bookings and deeper integration of acquired brands will be critical indicators of sustainable growth.