PowerUp Money, a fast-growing wealthtech startup in India, has raised $10 million in a funding round led by Flourish Ventures. The capital injection will fuel the startup’s ambitions to enhance its AI-powered financial planning tools and scale its managed wealth services across the country.
- Raised $10M led by Flourish Ventures with existing investors participating
- Plans to develop AI-powered personalized financial planning solutions
- Managed advisory service Infinite grew to nearly ₹500 Cr AUM within nine months
What happened
PowerUp Money, a Bengaluru-based wealthtech startup, secured $10 million in a recent funding round led by Flourish Ventures. Several existing investors including Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures, and DeVC also participated. The startup plans to allocate this capital towards expanding its AI-driven wealth management offerings and scaling its managed advisory services.
Since its 2025 launch focusing initially on mutual fund portfolio management, PowerUp has grown to serve over 1.5 million customers and supports tracking assets exceeding ₹2.5 Lakh Cr. Its subscription-based mutual fund advisory service, PowerUp Elite, boasts over 100,000 paid members. The latest funding will support both development of a full-stack wealth platform and growth of its managed advisory product Infinite.
Why it matters
PowerUp Money is positioned to transform wealth management in India by leveraging AI to democratize access to personalized financial advice. The integration of an AI wealth coach and personal assistant aims to deliver a comprehensive digital experience that previously required high-cost human advisors. This approach promises to provide affordable, tailored investment support across diverse investor profiles.
The startup’s ability to rapidly scale its managed services is demonstrated by Infinite reaching nearly ₹500 Cr in assets under management within just nine months. This highlights both increasing investor demand for hands-on advisory solutions and PowerUp’s competitive positioning in blending technology with financial expertise.
What to watch next
Observers should track how PowerUp Money develops and integrates its AI-powered wealth management tools. The company’s success in creating a seamless experience combining robo-advisory with personalized human interaction will be key to gaining larger market share in India’s growing wealthtech industry.
Further expansion of managed advisory services like Infinite, along with customer acquisition momentum, will be critical indicators of sustained growth. Additionally, potential strategic partnerships or new funding rounds could accelerate PowerUp’s goal of becoming a leading full-stack financial planning platform tailored to Indian investors.