According to the PCMag review, the Amazon Fire TV Cube stands out among media streamers primarily due to its hands-free Alexa voice control and latest hardware improvements such as Wi-Fi 6E support and HDMI pass-through. This 2022 model continues to deliver a distinctive interactive experience that separates it from simpler streaming sticks.
- Unique hands-free Alexa control for remote-free interaction
- Upgraded with Wi-Fi 6E and HDMI input for advanced connectivity
- Higher cost might deter budget-conscious buyers
Product angle
The PCMag review highlights that the Fire TV Cube’s most significant selling point is its hands-free voice control capability utilizing Alexa. Unlike typical streaming devices that require a remote for navigation, this Cube enables users to control content, search, and smart home functions simply by speaking. The physical design has shifted towards resembling Amazon’s Echo speaker line, with a fabric grille and a more modern aesthetic. Internally, the Cube supports 4K video streaming with high dynamic range formats and includes an HDMI input port for additional device connections.
This edition introduces Wi-Fi 6E support alongside other standard wireless bands, promising better network performance in congested environments. The processor and memory are upgraded to offer smoother, faster app loading and navigation. However, the review notes the new model largely maintains the form and core functionality familiar to previous versions, focusing on refining the hands-free experience rather than overhauling capabilities.
Best for / avoid if
The Fire TV Cube is ideal for users who want a premium media streaming experience combined with seamless hands-free Alexa voice control. It suits tech enthusiasts who already benefit from an Alexa-centric smart home ecosystem or those seeking a media hub that reduces reliance on remotes altogether. Its advanced connectivity options and UHD content support make it well-suited for high-end TV setups where users desire quick, voice-activated access to multiple streaming services and connected devices.
However, this device may not be a good fit for budget-conscious buyers because it is priced significantly higher than popular 4K streaming sticks such as Amazon’s Fire TV Stick 4K and Chromecast with Google TV. Those who prefer simpler, more affordable streaming solutions or who do not require extensive voice control features should consider other less expensive options.
Pricing and alternatives to check
The Fire TV Cube retails at $139.99, which positions it toward the higher end of the streaming device market. The price reflects the added features like hands-free Alexa, Wi-Fi 6E, and the built-in HDMI input that differentiates it from more basic models. While this premium cost may be justified for users requiring its unique capabilities, it is notably about three times the price of mainstream competitors.
Alternatives worth considering include the Amazon Fire TV Stick 4K ($49.99) and Chromecast with Google TV 4K ($49.99), both offering excellent 4K streaming and voice assistant support but without the full hands-free control experience. Other options like Roku Streaming Sticks and Apple TV 4K provide varied feature sets that might better match different budget or ecosystem preferences.