According to the source review, Asus has introduced the ExpertBook Ultra in the US market, promoting it as a premium laptop for business professionals and enterprise users. The laptop combines a slim and light chassis with a high-resolution OLED touchscreen and robust security features, though its $3,599.99 price tag stands out as notably steep for its category.
- Lightweight, thin design with durable materials and solid port selection
- 14-inch 3K OLED touchscreen with HDR and high refresh rate
- Enterprise security features including Microsoft Pluton and TPM 2.0
Product angle
The source review presents the Asus ExpertBook Ultra as a flagship business laptop tailored for professionals who prioritize portability, sophisticated screen technology, and enhanced security. It features a magnesium-aluminum alloy chassis with a Nano Ceramic finish that keeps the device light yet durable. The laptop includes a 14-inch 3K tandem OLED touchscreen boasting a 120Hz refresh rate, high color fidelity, and strong brightness levels, aiming to deliver outstanding visual clarity for business tasks and creative work.
Under the hood, the device is powered by an Intel Core Ultra series processor optimized for AI workloads, coupled with ample memory and fast storage options. Security is a central focus here, with Microsoft Pluton, TPM 2.0, Windows Hello, and secured-core PC compliance helping protect sensitive enterprise data. Connectivity is well-rounded with Thunderbolt 4, USB-A ports, HDMI 2.1, and Wi-Fi 7 support, providing versatility for professional use cases.
Best for / avoid if
This laptop is best suited for executives, business professionals, and enterprise users who require a highly portable machine without compromising on display quality or security. Its light weight and compact build make it a strong option for frequent travelers or remote workers who want a premium Windows laptop with robust AI capabilities and advanced protection features.
Conversely, buyers on a tight budget, those who prioritize cost-efficiency over premium features, or users who need larger screens and more expansive workstations should consider alternatives. The high price point may not be justified for general consumers or small business users who do not leverage the specialized security or AI hardware.
Pricing and alternatives to check
The ExpertBook Ultra carries a premium price tag of $3,599.99, placing it above many comparable ultra-portable business notebooks and even some professional MacBook Pro configurations. This price reflects its enterprise focus, premium materials, and advanced display and security features, but may appear steep relative to the broader laptop market.
Prospective buyers might also consider competitors from Apple, Dell, Lenovo, and HP that offer similar ultrabook form factors, AI-assisted performance, or security certifications but potentially at lower price points or with differing feature sets. The ExpertBook Ultra’s Intel Core Ultra X9 series updates expected later in 2026 could further shift competitive dynamics in this segment.