According to a comprehensive review by PCMag, the Hisense UR9 RGB MiniLED TV delivers class-leading brightness and a notably wide color gamut. However, the review notes that despite its technical strengths on paper, the UR9's actual video performance and value proposition do not outperform premium OLED TVs or even its own QLED predecessor, the U8QG.
- Remarkable brightness and color range by RGB MiniLED standards
- Priced competitively after significant price cuts but still premium
- Better suited for those prioritizing brightness over OLED deep blacks
Product angle
The review from PCMag highlights the Hisense UR9 as the newest flagship in Hisense's sub-100-inch lineup, succeeding the popular U8QG QLED model. While it achieves the widest measured color gamut of any TV tested by the reviewer, the real-life effectiveness of the RGB MiniLED technology falls short when playing actual video content beyond calibrated test patterns. This suggests inherent challenges remain in this LED approach compared to OLED's superior contrast and color accuracy.
Alongside expansive feature sets including a sophisticated 4.1.2-channel sound system and a sleek nearly bezel-less design, the TV's brightness capabilities stand out noticeably. The review praises its big and bold physical presence but also points out quirks like the missing fourth HDMI port replaced by a DisplayPort-over-USB-C, which may divide customer preferences. Overall, despite some technological breakthroughs, the performance trade-offs indicate this model is not a clear step ahead of high-end OLEDs.
Best for / avoid if
The Hisense UR9 is best for buyers who prioritize exceptional brightness and a wide color range in a large TV format and who appreciate strong built-in audio. It appeals to tech enthusiasts who want the latest RGB MiniLED innovations and those looking for a premium TV with multiple speaker outputs for immersive sound. It may also attract users who frequently connect devices via USB-C instead of HDMI.
However, the UR9 might be avoided by customers looking for the deepest blacks, superior real-world video quality, or the best overall value, as its price is still relatively high compared to Hisense's own U8QG or premium OLED options. Those needing more than three HDMI ports for multiple devices or those skeptical of RGB LED limitations should consider alternative platforms for better energy and picture performance balance.
Pricing and alternatives to check
Originally priced around $3,499 for the 65-inch model, Hisense has significantly lowered the UR9 to approximately $1,999, making it more accessible though still a premium product. This repositioning brings it closer to competitive OLED TVs like the LG Evo G6 and Samsung S95H, which retail in the high $3,000 range but typically deliver better overall picture quality. The price cut reflects acknowledgment of the UR9's challenges in outperforming OLEDs and aligns it more as a niche choice.
For buyers considering alternatives, the Hisense U8QG remains a strong contender with its excellent QLED technology at roughly half the UR9’s new price. Additionally, OLED models from LG, Samsung, and Panasonic merit consideration for their superior black levels and cinematic picture fidelity. Budget-conscious shoppers might also look at Roku Pro Series or more affordable Hisense QLEDs to balance features with cost.