Roku has introduced its inaugural OLED TV lineup with the 55-inch and 65-inch Pro Series models receiving significant price cuts at Amazon. These offers make them some of the most affordable OLED TVs with advanced display and gaming capabilities on the market today.
- 55-inch OLED model discounted $300 to $699
- 65-inch model reduced $400 to $799 at Amazon
- Includes Roku OS, HDMI 2.1, Dolby Vision, and gaming features
What happened
Roku debuted its first OLED televisions, the Pro Series models in 55-inch and 65-inch sizes. Initially priced at $999 and $1,299 respectively, these TVs come equipped with features like a 120Hz OLED panel, four HDMI 2.1 ports, Dolby Vision, HDR 10 Plus support, and the company's integrated Roku operating system.
Currently, Amazon offers promotional codes—ROKUOLED300 and ROKUOLED400—that slash prices by $300 on the 55-inch and $400 on the 65-inch models, bringing them to $699 and $799 at checkout. This aggressive pricing positions Roku’s OLED TVs as some of the most affordable premium OLED options available.
Why it matters
OLED TVs are known for their exceptional picture quality, including deep blacks and vibrant colors, often at a premium price point. Roku's entry with competitively priced OLED options lowers the barrier for consumers seeking high-quality displays with modern features like HDMI 2.1 and advanced HDR support.
Including Roku's acclaimed smart TV platform eliminates the need for external streaming devices and adds convenience, while gaming enthusiasts benefit from technologies like variable refresh rate with AMD FreeSync Premium and auto low latency mode. These elements make the Pro Series attractive for both mainstream viewers and gamers alike.
What to watch next
Roku plans to launch a higher-end Pro Series LX OLED TV lineup in October, promising a brighter 144Hz display with a reflection-reducing polarizer, targeting users who want enhanced brightness and smoother motion performance. Tracking consumer reception and reviews for these upcoming models will be key.
Additionally, monitoring how Roku's OLED offerings influence competitive pricing and feature sets from other TV manufacturers could signal shifts in the market, especially as OLED technology becomes more widely accessible at lower price points.