Salesforce has unveiled a suite of AI agents designed to streamline sales and support operations, featuring capabilities for lead generation, customer engagement, and task automation across multiple teams.
- Hunter automates sales outreach and long-term deal workflows.
- Support agents handle customer returns and technical issues.
- Agentforce Coworker update enables multi-agent task orchestration.
What happened
Salesforce introduced several new AI agents designed to enhance productivity in sales and support teams. These agents are launching with an updated version of Agentforce Coworker, Salesforce's embedded automation tool within its cloud services platform. Most features are available now, with the remainder rolling out by the end of 2026.
The lineup includes Hunter, which assists B2B sales teams by finding leads, crafting outreach emails, and managing long-term sales activities using a long-horizon runtime. Additionally, website-embedded agents Piper and Carter help guide prospects and assist ecommerce customers respectively. Support-focused agents Casey and Fin automate tasks like processing returns and answering user queries, while Paige and Marshall serve internal HR, technical support, and supply chain teams.
Why it matters
These AI agents represent a significant advance in integrating automation with day-to-day business workflows in Salesforce’s ecosystem. By automating repetitive tasks and enabling personalized outreach and support, Salesforce aims to reduce manual workload, accelerate deal closure, and improve customer satisfaction.
The introduction of Agent Script for customizing agent behavior and the Multi-Agent Orchestration feature in Agentforce Coworker helps businesses tailor AI interactions to their specific needs while minimizing the risk of AI errors. This reflects growing demand for AI tools that are both powerful and controllable in enterprise settings.
What to watch next
Salesforce plans to expand the long-horizon runtime functionality across more AI agents, which could further improve complex and long-duration business processes. Monitoring adoption by B2B sales and customer support organizations will be key to assessing the real-world impact of these innovations.
Future developments in multi-agent orchestration and AI Skills customization may unlock new use cases and workflows across Salesforce’s platform. Businesses should watch how ease of agent customization and integration evolves to support broader automation strategies and improve productivity outcomes.