Samsung is set to host its Galaxy Unpacked event in London on July 22, where it is expected to reveal the next generation of foldable smartphones, including possibly wider and more uniquely shaped devices, alongside new AI-enhanced smart glasses.
- Launch of Galaxy Z Fold 8 and a wider 'Ultra' version expected
- First detailed reveal of Samsung’s AI-driven smart glasses partnership
- Potential debut of Galaxy Watch Ultra 2 with enhanced battery
What happened
Samsung has scheduled its next Galaxy Unpacked event for July 22 in London, focusing on the launch of its next foldable smartphones and smart glasses. The event will likely feature updates to its established foldable phone line, including the Galaxy Z Fold 7 and Z Flip 7, now anticipated to be branded as the eighth generation with new processors and design tweaks. Samsung is also expected to unveil innovative foldable designs, such as a wider foldable device with a 7.6-inch inner display and a 4:3 aspect ratio, enhancing media consumption experiences.
Alongside foldables, the event is anticipated to showcase Samsung's new AI-powered smart glasses developed in collaboration with Google and partners like Warby Parker and Gentle Monster. Though prior announcements have teased these glasses, the details, pricing, and release timing remain undisclosed. Samsung might also introduce the Galaxy Watch Ultra 2, an outdoor-focused smartwatch rumored to feature a significantly larger battery capacity.
Why it matters
Samsung's continuous innovation in foldable devices is crucial as it maintains leadership in a niche market that tech giants like Apple are rumored to be entering soon. The wider aspect ratio on new foldables suggests that Samsung is tailoring its devices to better suit media viewing, aiming to differentiate itself from competitors. This reveals the company’s commitment to expanding the foldable category's appeal beyond novelty towards practical and enhanced user experiences.
The incorporation of AI-enabled smart glasses signals Samsung’s and Google’s push into wearable augmented reality technologies, tying hardware advancements with advanced AI capabilities like Gemini. This could reshape how consumers interact with smart devices beyond phones and watches, potentially marking a new frontier for personal tech. The launch timing ahead of Apple’s fall event further positions Samsung to set market expectations and influence the trajectory of foldable and wearable tech.
What to watch next
Pay close attention to the specifications and form factors revealed for the Galaxy Z Fold 8 lineup, particularly the rumored wider 'Ultra' version, to see how Samsung advances foldable usability in comparison to previous models. The design shifts could influence content consumption habits and set new industry standards for screen proportions and device versatility.
Details on the smart glasses’ functionality, pricing, and release timeline will be key indicators of how Samsung and Google plan to compete in the emerging AR and AI-enhanced wearable market. Observing the user interface integration with Gemini AI and potential real-world use cases will help evaluate their commercial viability and appeal.
Finally, watch for announcements regarding the Galaxy Watch Ultra 2's battery improvements and feature updates, which might strengthen Samsung’s position in the wearable space, particularly for outdoor and fitness enthusiasts, complementing the broader ecosystem of foldable and wearable devices unveiled.