At its Galaxy Unpacked event in London, Samsung introduced six new devices, highlighting the first Ultra-branded foldable, innovations in foldable display technology, refreshed watch models, and stylish AI-enabled eyewear.
- Z Fold8 Ultra is thinnest Galaxy Z Fold with 8-inch display and advanced Flex Titanium screen tech
- Redesigned Z Fold8 offers three screen aspect ratios for gaming, reading, and video viewing
- Galaxy Watch Ultra2 targets outdoor enthusiasts with brightest smartwatch display and new fitness features
What happened
Samsung unveiled six new products at its Galaxy Unpacked event in London, marking the most extensive hardware launch the company has undertaken in several years. The highlight was the Galaxy Z Fold8 Ultra, a foldable device with an 8-inch main display and the Ultra designation for the first time. Samsung also introduced a redesigned Z Fold8 that includes multiple aspect ratios optimized for different content types, alongside the thinnest and lightest Z Flip8 yet with a larger interactive cover screen.
In addition to foldables, Samsung refreshed its smartwatch lineup with the Galaxy Watch Ultra2 and Watch9, both sporting upgraded processors based on the Snapdragon Wear Elite platform and new health-focused features. The company also released intelligent eyewear made in collaboration with fashion brands Gentle Monster and Warby Parker, integrating AI technology in stylish glasses.
Why it matters
Samsung’s introduction of the Z Fold8 Ultra with its innovative Flex Titanium display and reengineered hinge mechanism represents a significant step forward in foldable smartphone durability and user experience. The Ultra model’s thinness and advanced camera system position Samsung as a leader in the foldable flagship category, catering to demanding users who want a powerful device capable of versatile usage scenarios.
The new aspect ratios on the Z Fold8 highlight Samsung’s focus on adapting hardware for content consumption in multiple formats, enhancing gaming, video, and reading experiences on a single device. Meanwhile, enhancements to the Galaxy Watch series underline Samsung’s push into advanced health and fitness tracking with professional-grade features, especially for outdoor and diving enthusiasts. The intelligent eyewear adds a novel layer of AI-powered utility to fashion-forward wearables, expanding Samsung’s ecosystem beyond traditional devices.
What to watch next
Market reaction to the Z Fold8 Ultra’s premium price point, starting at $2,099 for the base model, will be a key indicator of consumer appetite for advanced foldable smartphones with flagship specs. How the improved durability and new display technology perform in real-world use could influence future foldable development across the industry.
The adoption of the new AI-driven features in software, including automated video tracking with My FanCam and Gemini’s multi-step task capabilities, will be important to watch, particularly how users integrate these tools into everyday activities. Additionally, Samsung’s continued collaboration with luxury fashion brands on intelligent eyewear may signal broader ambitions for AI wearables in both technology and style markets.