Sierra has officially released version 1.0 of Poppy, its Personal Agent Protocol that standardizes how AI agents interact with companies online. Shopify has enabled Poppy across all its stores, Meta’s Muse agent prioritizes it when visiting sites, and over 100 companies have become design partners in the growing ecosystem.
- Shopify activates Poppy 1.0 on every store without extra setup
- Meta’s Muse agent checks for Poppy on all visited sites
- 100+ companies including Delta and Salesforce join Poppy ecosystem
What happened
Sierra announced the release of version 1.0 of its Personal Agent Protocol, known as Poppy. This protocol sets a standardized communication format for personal AI agents to identify themselves to companies and request permission for actions such as checking orders or booking flights. Shopify has integrated Poppy by switching it on for every store in its marketplace, meaning merchants do not need to take additional steps to support it.
Meta’s Muse, a personal AI agent used by over 10 million people, now prioritizes looking for the Poppy protocol on every website it visits, enabling it to interact securely and transparently with compliant platforms. Over 100 companies, including high-profile names like Delta Air Lines, Intuit, Salesforce, Zoom, and Turkish Airlines, have signed on as design partners for Poppy, actively participating in shaping its evolving specification.
Why it matters
Poppy 1.0 addresses critical challenges of trust, privacy, and control in the emerging interactions between personal AI agents and service providers. By clearly identifying AI agents and letting customers authorize what each agent can do, the protocol builds safeguards to prevent unauthorized actions and data exposure. This creates a more structured and user-friendly environment for AI-assisted online commerce and services.
The backing of major platforms like Shopify and Meta underscores the growing industry consensus around creating interoperable standards for AI agents, which is essential as these tools become more widespread. It allows companies to innovate future applications with confidence that agent interactions will be well governed, providing benefits for consumers and businesses alike.
What to watch next
While Poppy 1.0 is officially released, the specification remains a draft subject to change—which could impact compatibility as it evolves. Observers should monitor how the protocol matures, how quickly adoption spreads beyond early partners, and what additional features or security measures are introduced in future updates.
The broader landscape of AI shopper protocols also remains competitive, with payment giants like Visa and Mastercard developing their own identity verifications for AI agents, and Amazon promoting its proprietary agent ecosystem. Tracking how these efforts converge or compete will be important for understanding the future of AI-powered e-commerce and service interaction.