Samsung’s Galaxy Watch Ultra 2 introduces robust diving features supported by a partnership with dive brand Mares, yet advanced functions for serious divers will only be available through a multi-tier subscription model launching later this year.
- Diving app has three subscription tiers ranging from free to premium.
- $7.99/month tier unlocks advanced dive features like nitrox support.
- Subscription model unique for hardware-priced $699 with diving focus.
What happened
Samsung launched the Galaxy Watch Ultra 2, which includes notable upgrades such as a larger 800mAh battery, a brighter display, and a new Snapdragon Wear Elite chip. The watch also enhances diving capabilities featuring 10 ATM water resistance and IP69K certification, alongside a new exclusive Diving app developed in partnership with dive gear maker Mares.
Despite the watch’s diving marketing, the Diving app will feature a tiered subscription model according to reports. The free tier offers only basic metrics like depth, dive time, and ascent alarms, with mid and top tiers unlocking more sophisticated dive tools. The full suite of diving features, favored by professional divers, will come with a premium subscription estimated at $7.99 monthly or $59.99 yearly.
Why it matters
The introduction of a subscription model for critical diving tools on a smartwatch costing $699 may influence buyer perceptions and purchasing decisions. Divers expecting fully functional capabilities to be included could find the high-level dive features behind a paywall, which contrasts with Samsung’s promotional positioning of the watch’s diving suitability.
This pricing approach aligns with Mares’s existing Apple Watch Ultra app subscriptions but at a slightly lower price point, indicating Samsung and Mares aim to monetize specialized diving functionalities beyond basic usage. How users value this subscription will likely affect the reception of the Galaxy Watch Ultra 2 among diving and smartwatch enthusiast communities.
What to watch next
Consumers and reviewers will be closely tracking the official launch of the Diving app and its subscription tiers to see how Samsung finalizes the pricing and feature sets. Any adjustments to the current rumored prices or inclusion of more features in the free tier could significantly impact user adoption and satisfaction.
Additionally, the broader smartwatch market may monitor this move as a case study in extending software monetization strategies tied to hardware, especially for niche or professional-use capabilities. Competitors could respond by adjusting their own offerings or pricing models for diving or specialized fitness features.