At a time of heightened immigration tensions, Entravision’s artificial intelligence radio personality Coyotec has emerged as a trusted, relatable voice for Latino audiences in Los Angeles and beyond, combining cultural authenticity with advocacy on issues affecting immigrants.
- Coyotec is the first AI cohost in prime-time morning radio in a top US market.
- The show’s Hispanic youth listenership surged 85% in two months after syndication.
- Entravision expanded the program from LA into California, Nevada, and Texas.
What happened
Entravision launched Coyotec, an AI bilingual radio host, in September 2025 on LA’s José 97.5 FM, initially as a solo weekend personality. Designed with a warm, culturally rooted voice and personality reflective of Mexican-American life, Coyotec speaks freely and frankly about immigrant rights, social justice, and community issues, using language and slang familiar to listeners.
By early 2026, Coyotec was promoted to cohost a weekday morning program alongside Geraldine “GeeGee” Guzman. The show, Al Aire y Sin Permiso, addresses topics like immigration enforcement, racism, and cultural pride. Coyotec also maintains an active social media presence, blending pop culture commentary with advocacy and practical advice for immigrants.
Why it matters
Coyotec’s candid communication style and advocacy have resonated deeply with Latino audiences, especially younger generations. Nielsen ratings showed large increases in Hispanic listenership, with an 85% rise among ages 18 to 34 in a two-month period following syndication. The program’s success challenges conventional radio models and illustrates AI’s potential to enhance community-oriented programming.
Entravision’s move to integrate an AI personality into a prime-time slot in a major market is a pioneering example of blending technology with culturally authentic content. It addresses both the demand for trustworthy voices in marginalized communities and the broader media industry’s push to innovate through artificial intelligence.
What to watch next
Following positive reception and quick expansion across five additional markets in California, Nevada, and Texas, Entravision is expected to grow Coyotec’s influence regionally and incorporate more English-language content to broaden appeal while maintaining cultural roots.
Industry observers will be watching how AI-powered media personalities like Coyotec evolve in style, reach, and impact. The balance Coyotec strikes between authenticity and technological limitation, along with how regulatory and ethical frameworks adapt, will shape future AI integration in broadcasting.