Volvo is delivering a major software update that adds native Apple Music streaming to over two million vehicles globally. This update enables drivers to access Apple Music’s extensive library directly through their car’s infotainment system, reducing reliance on smartphones and improving in-car audio experiences.
- Native Apple Music accessible in 2M+ Volvo cars from 2020 models onward
- Premium models gain Spatial Audio with Dolby Atmos and sound system upgrade
- Promotional free Apple Music subscription offers valid through July 2027
What happened
Volvo announced an over-the-air software update delivering native Apple Music support to more than two million vehicles worldwide. This update allows users to stream from Apple Music's catalog of over 100 million songs directly through their car’s infotainment screens without needing to connect an iPhone via Apple CarPlay or Bluetooth.
The update applies to a broad range of Volvo models including the XC90, S60, XC40, EX40, and others from model year 2020 onward, with availability varying by vehicle. In select premium electric models such as the EX60, EX90, and ES90 equipped with Bowers & Wilkins sound systems, the update also adds Spatial Audio support with Dolby Atmos for immersive in-car listening.
Why it matters
This move highlights a growing trend where automakers are transforming vehicles into software-driven platforms that can receive new features and services after purchase through over-the-air updates. By embedding Apple Music natively, Volvo reduces drivers' dependence on smartphones and enhances the infotainment experience by making streaming more seamless and integrated.
It also reflects Volvo’s strategy of positioning itself as a software-first brand, particularly in partnership with platforms like Google’s Android Automotive OS. For Apple, this expands its services ecosystem into cars, potentially increasing subscriber engagement and loyalty by being directly embedded in the vehicle experience rather than tethered through external devices.
What to watch next
Volvo is offering promotional Apple Music access for new users and returning subscribers, with free trials valid until July 6, 2027. Additionally, the upcoming EX60 model will come with Apple Music pre-installed when deliveries start later this year, signaling continued deep integration of Apple services in Volvo’s lineup.
The success of this integration could prompt other automakers to follow suit by incorporating third-party streaming services natively, accelerating the evolution of in-car technology from accessory-based usage to fully integrated digital ecosystems. How consumers respond to these advancements will be a key factor shaping future automotive software strategies.